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AOL plots creative and media review

31 Jan 2003 | by MARK SWENEY

America Online UK is gearing up to hold a review of its £20 million creative and media planning...cross-media campaign. Her new look featured make-up by the make-up artist Jemma Kidd and hair styled ... media and old media, shares in AOL Time Warner have lost about 70 per cent of their value. ...

HOTLINE: Optical Revolution appoints Frontline Media

31 Jan 2003

Optical Revolution, the optical retailer, has appointed Frontline Media to handle its media account

NEW MEDIA: WEB WATCH - TRAVEL SITES

31 Jan 2003

.intellagencia.com. Tel: (020) 7505 8458. For a free listing in the New Media section of BRAD, call (020) 7505 8263

MEDIA CHOICE: Ian Darby, Campaign's media editor, picks NFL's giant inflatable promoting

31 Jan 2003 | by IAN DARBY

of the outdoor activity, this was effective, good-value media alongside the more obvious routes of a press...Client: NFL Medium: Outdoor inflatable and field marketing near the London Eye Media planning and buying: Gavin May and Anthony Swede at Naked Communications Creative: Karmarama Brief: Ensure as many people as possible watch the Superbowl on Five ...

MEDIA HEADLINER: Young talent will work hard to make his mark on UK's media

31 Jan 2003 | by ALASDAIR REID

-eminent as a net exporter of media talent and ideas to the rest of the world - coming as it does a matter ... reflection of the changing status of media companies in a consolidating world? Can it be true that Zenith, once a standard bearer for media's New Wave, is the fiefdom of corporate man? All of this tends ...

NEW MEDIA: I-RECALL: DOTCOM WEEKLY AWARENESS SURVEY

31 Jan 2003

Rank Site Agency/Media Adspend Aware

MEDIA FORUM: Is Stephen Carter the industry's choice for Ofcom?

31 Jan 2003 | by ALASDAIR REID

For many in the media and advertising industries, the great attraction of Stephen Carter ... the new media world ushered in by the Communications Bill. For many observers, it was always a case ... 't it? Just what does the media and advertising business think of his appointment? And what exactly ...

MEDIA PERSPECTIVE: Capital's quest for a sound creative is wise market move

31 Jan 2003 | by IAN DARBY, ian.darby@haynet.com

Then, while decorating the walls of the Darby residence (the life of a media editor is sadly ... responsibly as the market-leading media owner in its sector. It is not setting up in competition with agencies ... for potential advertisers. It also wants advertisers to understand the importance of sound across their media ...

NEW MEDIA: SPOTLIGHT ON INTERACTIVE ADVERTISING - Interactive advertising moves on after slow

31 Jan 2003 | by JEREMY LEE

Innovations from Sky have streamlined and simplified the medium.

COI calls pitches for radical overhaul in new-media function

31 Jan 2003

its expenditure on new media by more than 350 per cent....The growth of new-media work has led COI to look to create a more structured roster system ... digital specialists, such as i-level to the new-media arms of network agencies, such as interactive ... growth in digital," Jamie Galloway, the director of digital media at COI, said. "A lot of existing ...

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