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Think BR: Learning from our failures

22 Dec 2011 | by Doug Findlay

and media costs and potentially the cost of writing off any outdated stock. Not to mention the opportunity ...

Think BR: The perils of being a repertoire brand

07 Nov 2011 | by Jon Weeks

lead to even greater erosion. With many economies squeezed and a gloomy outlook across media, consumers ...

IAB building brands trilogy: Nestlé's Maggi So Juicy

03 Nov 2011 | by Staff

Research from the IAB and GfK NOP has found that in a cross media campaign for Nestlé's Maggi So...The IAB carried out a year-long study with GfK NOP looking at cross-media campaigns for FMCG brands Lucozade, Starbucks and Nestl , isolating the impact of online in building brands and increasing reach. The campaign used TV and online to target 25-40 year old women with children. 25 ...

Appointment to view: Behind the scenes of the Velvet 'tissue zoetrope' ad

13 Oct 2011 | by Georgina Brazier

for every one they use. The ad was created by Fallon London and ran from 1 October. A digital media ...

Hall of Fame shortlists finalised and deadline extended

09 Sep 2011 | by Staff

media arm bigmouthmedia, today and vote for those leaders, brands and innovators you feel deserve ... Blue Rubicon BSkyB Dare Dunnhumby Facebook Fallon Google MediaCom Metro Mother Specific Media Spotify ... names from the advertising, media, marketing and communications industries to its ranks, recognising ...

Deadline approaches for BR Hall of Fame votes

02 Sep 2011 | by Staff

in the advertising, media, marketing and communications industries, has been announced and a new nomination added....and technology agency LBi and its media arm bigmouthmedia and votes are flooding in. The first half ...

Britain's reality TV addicts

25 Aug 2011 | by Ashley Underwood

by celebrities in their purchase decisions, writes Ashley Underwood, senior strategy executive at Kantar Media....franchises in the UK. Insights from Kantar Media s latest TGI survey demonstrate how marketers can cash ... there is a reason why X Factor commercial breaks are among the most expensive placements in media ... Media ...

Brand Republic launches Hall of Fame

23 Aug 2011 | by Staff

innovation and achievement in the advertising, media, marketing and communications industries....media arm bigmouthmedia, has been split into three categories, Leaders, Brands and Innovators ... and bigmouthmedia we specialise in blending creative, media and technical expertise to help make brands famous, so ... BrandRepublic we enjoy a strong heritage in the advertising, media, marketing and communications industries so ...

The BR 200 July 2011: The web's most influential bloggers (101-150)

21 Jul 2011 | by Staff

The BR 200 list of the best advertising, marketing, media, PR and digital blogs from around...: Social media strategies 4186 105 Digitology 4167 ... 112 The Big Orange Slide 3890 113 Liberate media: online PR and social media 3862 114 Old Welsh guy 3783 ...

The BR 200 July 2011: The web's most influential bloggers (1-50)

21 Jul 2011 | by Staff

The BR 200 list of the best advertising, marketing, media, PR and digital blogs from around...41 Chris Garrett on New Media 9871 42 Jed Hallam 9852 ... 45 Brand Flakes blog 9507 46 PR Media Blog 9489 ...

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