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Tiger Woods dropped by Accenture following off-course revelations

14 Dec 2009 | by James Quilter

Last week Gillette took steps to limit its connection to Woods following media reports of the golfer's sexual indiscretions. Gillette said in a statement: "As Tiger takes a break from the public eye, we will support his desire for privacy by limiting his role in our marketing programme." Accenture ...

CBS cancels last Procter & Gamble soap opera

09 Dec 2009 | by Jacquie Bowser

prices paid for advertising time sold closer to when TV programmes aired. Speaking at the UBS media ...

Internet brands dominate thought leadership index

23 Nov 2009 | by James Quilter

The index, which first launched in 2007, and polls around 1,000 chief executives, permanent secretaries in Whitehall and media and public sector leaders via Populus' Opinion Former Network. It is compiled by consultancy TLG . This year sees three digital brands enter the top ten, joining last year ...

Marketing to engage today's digitally-savvy youth market

16 Nov 2009 | by SpeakersChannel.tv

social media, creating viral content and getting the tone right to interact credibly with the youth ...

Soccerade to launch Dream Team promotion

16 Nov 2009 | by James Quilter

stadiums including Wembley and a regional media and advertising campaign. Soccerade brought in Cristiano ...

Dettol tops ranking of most motivating TV ads

03 Nov 2009 | by Daniel Farey-Jones

Media Arts Lab). We see a hand demonstrating the 'cut and paste' function of this handset by cutting ...

Online reviews key to purchase decisions

27 Oct 2009 | by Staff

A survey by PR agency Weber Shandwick of 1,021 UK consumers found that 26% cited online advocacy as having the most influence on their purchase decisions, above friends and family at 20%. Older media was cited by 23%, combining 12% for newspapers and magazines and 11% for TV and radio. Brand websites were ...

Coty signs Rolling Stone daughter as new face of Rimmel

16 Oct 2009 | by Jacquie Bowser

this week, Coty announced it was calling a review of its 180m global media planning and buying business. ...

GE in talks to sell $7bn controlling stake in NBC Universal

02 Oct 2009 | by Staff

General Electric currently owns 80% of NBC Universal with the remainder held by French media group Vivendi. NBC Universal owns US broadcast network NBC and cable channels CNBC and Syfy; film studios Universal Pictures; digital media properties iVillage , NBC.com and CNBC.com ; a stake in online video ...

Football League hunts sponsor after Coca-Cola negotiations collapse

30 Sep 2009 | by James Quilter

a higher media profile than at any point previously thanks to the comprehensive coverage they receive on Sky Sports, BBC Sport and across the sports media. ...

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