19 Dec 2002
| by Jennifer Whitehead,
LONDON - Haircare brand John Frieda has named Zenith Optimedia as its sole European media planning...the European media spend in 2003. John Frieda mainly uses television and print at the moment, but is looking at other media options.
Zenith Optimedia had been appointed to the £1m John Frieda television work in March last year, while Brian Clark Media retained the print work. Now, Zenith Optimedia will look after ...
06 Dec 2002
| by Staff,
sparked a fresh round of interest in Beckham.
TBC also declined to comment, but local media have ...
a Japanese media circus.
If you have an opinion on this or any other issue raised on Brand ...
11 Nov 2002
| by Jennifer Whitehead,
, because, according to its press office, it has a company policy of not speaking to websites. The Media Planning Group handles European media for the company.
If you have an opinion on this or any other issue ...
04 Nov 2002
| by Staff,
Universal McCann to handle its $50m (£32m) media buying and planning work in North America, Latin America...'s Mediaedge:CIA, which holds the European media business.
Other brands owned by Richemont include Mont Blanc ...
McCann, will head a new media group dedicated to the Richemont account. The work was formerly handled ...
21 Oct 2002
| by Jennifer Whitehead,
campaign in the UK.
The company retains Carat as its media agency, but has no advertising agency ...
18 Oct 2002
| by Jennifer Whitehead,
media, but previews of the racier version of the ad are already causing a stir in Paris ...
14 Oct 2002
| by Jennifer Whitehead,
In reports, P&G, which spent £138m on advertising in the UK last year, has said that it could look at cutting out ITV from its advertising schedule. Talk of the merger has caused widespread fear among advertisers and media buyers that the price of advertising on ITV could go up.
In the Independent on Sunday ...
14 Oct 2002
| by Staff,
The retailer, which is owned by US media giant Viacom, will begin trailing the sale of alcoholic drinks in 23 of its stores around the country, including stores in Kent and Hertfordshire.
According to a spokesman for Blockbuster: "Most people's idea of a great night in includes a new movie or game ...
09 Oct 2002
| by Jennifer Whitehead,
on the ads were Alex Fraser and Matt Turrell, with photography by Johnathan Knowles. MediaCom handled media ...
, said: "This is a great opportunity for Sensodyne to shout louder. By using an unexpected media ...
08 Oct 2002
| by Jennifer Whitehead,
The campaign, created by J Walter Thompson, breaks this week and will be supported by press activity in the women's press and via a media tie-in with BBC Magazines. It targets parents of children ...
were directed by Jonathan Hodgson at Sherbet. Media planning and buying is through Initiative Media ...