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media planning and buying operations has helped boost its overall advertising and promotional activities...the shake-up of its media activity in December 2000 when the company aligned the media account of its then recently acquired Best Foods division with the rest of its operations. It appointed Initiative Media ... 483m US media planning and broadcast account -- which had previously been held by nine agencies ...
confirms the entertainment and media sectors among the worst hit, with budget cuts being most common. Also ... budgets was reported for media adspend. Bruce Haines, president of the IPA, said, "Behind these figures lies a complex picture -- a fundamental change in media mix, a certain amount of caution, a ...
Jeff Morgan has been named as president of Polo Ralph Lauren Media Group with responsibility for the company's global marketing, advertising, media business development and corporate communications. He ... of Ralph Lauren Media. Mary Randolph Carter has been promoted to senior vice-president of advertising from ...
The agency refused to make any redundancies during the last recession and today's move highlights the severity of the current media climate. The redundancies come mainly from the creative services and support functions. AMV became the UK's biggest advertising agency in the 90s, overtaking Saatchi 410m ...
way. "If they use traditional media selection and performance criteria to evaluate the success ...
would aim to ban cigarette advertising on billboards, shop fronts and in the media, as well as sports ...
of Justice, saying such local media could be dealt with either nationally or at a more local level. Instead, the new draft law focuses on cross-border media such as newspapers, broadcasting, internet and sponsorship ...
US household goods giant Procter 300m ( 209.5m) cross-media sales deal with media behemoth Viacom...of what many expect to be a surge of media deals in the near future due to mega-mergers of media companies such as AOL Time Warner, a deal which created the world's largest internet and media network earlier ...
Procter & Gamble is to centralise its European media planning on a country-by-country basis, apart...LONDON (Brand Republic) - Procter & Gamble is to centralise its European media planning on a ... handle media planning by brand. The company’s media specialists, such as Zenith Media, MediaCom ... markets. MediaCom, for example, already handles all media planning for all brands in Austria ...
LONDON (Brand Republic) – The government has topped ad spending by consumer giants Unilever and Procter 16.4m on advertising in February -- more than 4m more than the second-largest advertiser Unilever, which spent 12.2m, while its rival Procter 10.1m in adspend, according to media monitoring ...
