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Trading Places: this week's people moves

Verica Djurdjevic is promoted to managing director at PHD, Nigel Sharrocks is to leave Aegis Media...Advertising Aegis Media 's iProspect , the digital performance agency, has promoted Ben Wood ... innovation officer. ( Campaign ) Nigel Sharrocks, the chief executive of Aegis Media Global Brands ... director at G2 Joshua , as its first chief strategy officer, completing the senior line-up at the media ...

EA scoops top spot in Social Brands 100

in 2013 has reflected the growth of the social media industry over the past 12 months, with 715 brands ... of social media for customer service has moved on in leaps and bounds since last year. Many brands scored ... of what EA does in social media and it is a big part about why it has been successful over the past 12 ...

Social media spend by marketers set to skyrocket

Social media spending as a percentage of marketing budgets will more than double over the next five...Chief marketing officers say they are currently spending 8.4% of their budgets on social media ... such as Procter Gamble and the Coca-Cola Company, which expect the most dramatic increase in social media spend ... the curve with their current levels of social media expenditure, given the amount of time customers spend ...

3 great ads I had nothing to do with: Ronseal "does exactly what it says on the tin"

The line, initiated in 1994 has been the cornerstone of Ronseal advertising since. The ad was created by agency HHCL and has been spoofed across advertising and media since its launch. The ad was directed by Andy Wilson, with the iconic line created originally by Liz Whiston and Dave Shelton ...

Too many social media campaigns are small-scale, short-term and lack proof of effectiveness

Unilever, P&G and Kraft are the "most social" brand owners. However, too many social media...The report from marketing information service Warc argues that marketers need to apply the same seriousness to planning, budgeting and measuring campaigns with a social media element as they do to more traditional campaigns. However, this is despite metrics remaining hard to quantify in many cases ...

Who's responding to Britain's direct mail?

, Kantar Media....consumers at their doorstep. New insight from Kantar Media s TGI survey reveals eight million British ... to reach this group; they are true media-multitaskers. They are more likely to be amongst the heaviest quintile of outdoor media and magazine consumers. They are also close to a third more likely to rely ...

Trading Places: this week's people moves

, marketing, media and PR....) Media LBi has poached Ed Ling , the MEC managing director of global solutions, to become its UK media director and chief media officer. Ling will spend the majority of his time working to evolve LBi s UK media proposition but he will also work at LBi Group level across 17 countries. (Campaign ...

Trading places: this week's people moves

, marketing and media....audience development and marketing director. ( Media Week ) Molson Coors' managing director of brands ... Paul de Laat to the newly created customer insight director position. ( Marketing ) Media Walker Media has appointed Anthony Swede, the strategy director at Mindshare, to the new position of head ...

Think BR: Enduring brands

or piece of kit to be first for the sake of it - they concentrate on the core idea and use media cleverly ...

Most read stories in advertising, marketing, media and PR (11 - 17 Nov 2012)

stories across Campaign, Marketing, Media Week, PRWeek and The Wall....November). Is there a more challenging time to join a supermarket's social media team than the post ... advertising revenue surpasses entire US print industry [print is dead] - The Wall 2. Seven Social Media ...

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