20 Feb 2009
| by Ben Allan
While brands couldn't launch their entire marketing strategies online fast enough, research has shown that companies who continue to build trust amongst their consumer base using offline strategies, will enjoy higher sales online. Using offline media as a catalyst for consumer trust is imperative ...
20 Feb 2009
| by Graham Lee
platforms, more traditional support and that darling of social media, Twitter -- however, we must recognise...it in the right order -- and the only way to do that is to know where to start listening. Every social media campaign should start with an analysis on all social media sites to get the full gambit of what the public ...
the horse. We all know by now how important it is to be involved in social media, but what's the point ...
20 Feb 2009
| by Dan Ginns
need for far greater accountability from agencies and the way in which they plan and buy media ...
technologies also allow networks to meet a number of requirements within a single media plan. For companies ...
multiple markets through a single point of contact. When it comes to demonstrating media and business ...
13 Feb 2009
| by David Perkins
? Here at the Indicia Group, we have developed 5 separate layers of marketing and media measurement ...
for each campaign and media channel, and classic measures such as RFV. Disentangling the various strands ...
to remove filters