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Sony UK hires WebtraffIQ to improve customer loyalty

products for the education, healthcare, media and retail markets, and is accessed by more than 2 ...

PPA backs magazine advertising in £5m marketing push

between media agencies and magazine companies. Duncan Edwards, managing director of the National ... sector and advertisers. A spokesman for IPC Media said that £5m of investment has gone into the cross ...

AOL launches website to drive UK advertising sales

communications agency Reading Room, and is supported by an online advertising campaign which will run on media ... can be achieved and why it should be central to the media mix. As a major online media owner, we have ...

Echo's Murray to head ValueClick e-mail division

for promoting ValueClick's mail technology and media team, as well as marketing and managing a UK prospect ... includes media, technology, list brokerage and data management options," she said. Last month ValueClick ...

Comic TV spots launch new Beechams throat lozenges

by Happy. Media buying was through Mediacom. The Max Strength lozenges contain a combination ...

Emma Bunton joins stars for M&S Christmas panto ad

by Jeff Stark and produced by Large Corporations. Media buying was through Walker Media. Alice Avis ...

Purely Media's Alexander opens B2B media agency

LONDON - Whichmedia, a new media-planning and buying agency, has been launched in Manchester...setting up Whichmedia, Alexander was head of business-to-business at Purely Media, a division of Mediaedge:cia Manchester. Prior to that, she was media manager for business-to-business media at Carat Business. Steve ...

Financial Times and CNN first choice for opinion leaders

for Europe's business, government and media leaders in the new European Opinion Leaders Survey 2003....media brand in Europe, and confirms CNN as offering the most effective way for advertisers to reach ... across Europe and studied the media habits of more than 31,000 opinion leaders across Europe. If you ...

Brand Republic shortlisted in online publishing awards

for Media Bulletin, which is produced in association with Campaign, alongside Reed Business Information ... media brands shortlisted, including Capital FM, The Guardian and Vogue. In the AOP award for Best ... on September 5, when 21 experts in online media gathered to review a record number of entries. Haymarket ...

Monster.co.uk hires AOL's Walma for UK marketing role

AOL's audience and online marketing capabilities to UK media agencies and advertisers. According ...

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