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Last week's most read news in advertising, marketing, media and PR (9 - 15 Dec 2012)

read and shared stories across Campaign, Marketing, Media Week, PRWeek and The Wall....for advertising, LBI for digital, OgilvyOne for direct and PHD for media. ( Marketing, Tuesday 11 December ... pitch for its global media planning and buying business. ( Media Week, Tuesday 11 December ) Campaign ... and Goodstuff for media. ( Campaign, Thursday 13 December ) Audi UK head of marketing Dominic Chambers left ...

Most read news in advertising, marketing, media and PR (2 - 8 Dec 2012)

and shared stories across Campaign, Marketing, Media Week, PRWeek and The Wall....Sir Martin Sorrell's media powerhouse, GroupM, became the latest group to downgrade its global ad ... Media said it was seeking to "reinvent" its retail strategy with a flagship store that will push its ... users' streams. (Media Week, Thursday 6 December) YouTube revealed the 10 ads most viewed by UK ...

Most read stories in advertising, marketing, media and PR (25 Nov - 1 Dec 2012)

to speed with our recap of the most read and shared stories across Campaign, Marketing, Media Week PRWeek...scores plunge on social media . The coffee chain is taking heed of criticisms and has now opened ... brand . Media agencies were interested to hear news that Gerry Boyle is preparing to step aside from ... Starbucks' social-media sentiment hit by tax backlash, Marketing A Twitter infographic: Learn to Tweet ...

Most read stories in advertising, marketing, media and PR (18 - 24 Nov 2012)

to speed with our recap of the most read and shared stories across Campaign, Marketing, Media Week, PRWeek...platform. (Media Week, 19 November) Microsoft revealed it is going to feature The Hobbit characters ... awards at the Campaign Media Awards on Wednesday night. (Campaign, 22 November) In Campaign s viral ... for users of social media this week and Bell Pottinger chairman Lord Bell said his client Lord McAlpine ...

Most read stories in advertising, marketing, media and PR (11 - 17 Nov 2012)

stories across Campaign, Marketing, Media Week, PRWeek and The Wall....November). Is there a more challenging time to join a supermarket's social media team than the post ... advertising revenue surpasses entire US print industry [print is dead] - The Wall 2. Seven Social Media ...

CREATIVE STRATEGY: EE launches with big bucks, but no big bang

all, Virgin Media launched its new service employing the talents of Uma Thurmann). Coincidentally ...

Most read stories in advertising, marketing, media and PR (4 - 10 Nov 2012)

, Marketing, Media Week, PRWeek and The Wall....present for his snowwoman. Initial reaction via social media seems to be largely positive, has ... is George Entwistle, the director general of the BBC, who was forced to resign from the UK's top media job ... programme 'Newsnight' (Media Week, 10 November). Tim Davie, the former BBC director of audio and music ...

Most read stories in advertising, marketing, media and PR (28 Oct - 3 Nov 2012)

and shared stories across Campaign, Marketing, Media Week, PRWeek and The Wall....GroupM and UM land Johnson Johnson's 200m media business : Johnson Johnson, the health and skincare company, has handed IPG's UM and GroupM's MEC its EMEA media planning and buying business, estimated to be worth 200m. (Media Week, Friday 26 October) Tesco culls New Covent Garden Soups ...

CREATIVE STRATEGY: Bodyform spoof is bloody funny

in PR and social media coverage. Simon S Kershaw is a creative consultant and a former creative ...

Most read stories in advertising, marketing, media and PR (14 - 20 Oct 2012)

stories across Campaign, Marketing, Media Week, PRWeek and The Wall....future: Cond Nast UK, the print media powerhouse behind Vogue, Glamour, GQ and Wired, expects digital to account for 30% of total revenues in 2014, propelled by luxury brands arriving late to the party. ( Media ... social media backlash of fellow feminine hygiene brand FemFresh, Bodyform has chosen to fight sarcastic ...

 

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