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Think BR: Mindshare's 14 predictions for digital marketing in 2013

Media agency Mindshare gives its predictions for the year ahead....media People will become increasingly happy to pay to access digital content thanks to the continually ... by global digital media platforms will make it easier to close the loop between digital media activity ... to demonstrate that audiences promised by media owners are not always delivered as fully expected. This will lead ...

Think BR: Jumping out of the outdoor advertising box

but it was estimated that some 40 million people were reached by the time the following media furore had died down ... through a unique or novel creative idea, quickly generating free media space courtesy of the national media coverage and social media buzz. With return on investment continuing to be more and more ...

Think BR: We have 45 minutes to save newspapers

and involvement, appeal to the inquisitive nature of media professionals (and their vanity?!), and allow us ... , with hundreds of delegates and media companies all putting the finishing touches to their presentations ... - these are obviously key issues for the media industry today. We asked the room to vote Yes/No on three different ...

Trading Places: this week's people moves

, marketing, media and PR....) Media LBi has poached Ed Ling , the MEC managing director of global solutions, to become its UK media director and chief media officer. Ling will spend the majority of his time working to evolve LBi s UK media proposition but he will also work at LBi Group level across 17 countries. (Campaign ...

Think BR: Exploring effectiveness

officer at MPG Media Contacts, picked up the baton. Playing to the theme of Going for Gold she ... that the agency model in Brazil is very traditional. Full service is the norm, and commission on media buying provides agency income, while all other services are provided free of charge. Media efficiency seems ...

Most read stories in advertising, marketing, media and PR (25 Nov - 1 Dec 2012)

to speed with our recap of the most read and shared stories across Campaign, Marketing, Media Week PRWeek...scores plunge on social media . The coffee chain is taking heed of criticisms and has now opened ... brand . Media agencies were interested to hear news that Gerry Boyle is preparing to step aside from ... Starbucks' social-media sentiment hit by tax backlash, Marketing A Twitter infographic: Learn to Tweet ...

Trading places: this week's people moves

, marketing and media....audience development and marketing director. ( Media Week ) Molson Coors' managing director of brands ... Paul de Laat to the newly created customer insight director position. ( Marketing ) Media Walker Media has appointed Anthony Swede, the strategy director at Mindshare, to the new position of head ...

Most read stories in advertising, marketing, media and PR (18 - 24 Nov 2012)

to speed with our recap of the most read and shared stories across Campaign, Marketing, Media Week, PRWeek...platform. (Media Week, 19 November) Microsoft revealed it is going to feature The Hobbit characters ... awards at the Campaign Media Awards on Wednesday night. (Campaign, 22 November) In Campaign s viral ... for users of social media this week and Bell Pottinger chairman Lord Bell said his client Lord McAlpine ...

Trading Places: this week's people moves

Media in this week's people moves...., across Europe. (Marketing ) Media Tony Hall , the chief executive of the Royal ... joined Arena Media as its interim commercial director ahead of the departure of Pippa Glucklich . ( Media Week ) Steve Auckland is to become chief executive of the new regional newspaper group Local ...

Think BR: Will we watch local TV?

He may have left the Department of Culture Media and Sport, but Jeremy Hunt s 'big idea' for local television lives on. To date, Ofcom has awarded half a dozen of the 21 licences for local TV services in towns and cities across the country which it advertised back in May. Yet while licensing continues ...

 

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