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PARIS - Unilever is reviewing its £88.2m French media account for the first time in 15 years...Carat and MindShare hold other parts of the Unilever's global media business, with MindShare working on the business in German and Italy. However, Initiative is dominant in Europe. Unilever has a general policy of reviewing media accounts across the globe every three years, but this does not always ...
LONDON - Media magnate Sir Anthony O'Reilly has emerged as a contender in the race for the Herald...Sir Anthony is executive chairman of Independent News & Media, publisher of the Independent titles in Ireland and the UK, and owner of other publishing interests in Australia, New Zealand and South Africa. Independent News & Media joins bids from local media group Johnston Press, the Barclay brothers, who own ...
82,832 copies, but is still a long way behind the market leader Independent News & Media's Sunday Independent, which sells 309,493. Irish media insiders believe it is only a matter of time before DMGT ...
-- guerrilla marketing and the many media it works across has emerged as the champion to get people buzzing ... advertising, in that the targeting can be more accurate, happen faster and is free to use any media ... . The goodwill for Ikea is immeasurable. A massive manhunt across Europe using multiple media channels saw ...
Proximity London with data strategy and analysis by CACI, won the Retail the entertainment and media ... by Inbox Media. The Marketing Intelligence Awards is in its fourth year, following a restructuring ... Discovery managing director Huw Davis and Royal Mail director of data development for media markets Richard ...
Most recently, Schulz has been working for The Economist magazine and Fastbridge, the e-commerce division of Initiative Media, on a series of CRM projects. His last permanent post was as European database director for advertising agency FCB. At Zalpha, Schulz is heading up a new service, which identifies ...
News & Media Ivan Fallon called for an end to low-priced broadsheets. The Times is thought unlikely ...
of Gillette's media business by MindShare. The win was first reported this morning and confirmed officially...for the WPP Group and its lead media-buying network MindShare. While not unheard of, it is unusual for non ... 's £400m global media buying account. MindShare won the business after a pitch against Gillette's two ... agencies around the world, was not part of the review and is not affected. In Japan, media buying ...
LONDON - WPP Group has scored a major coup as its MindShare media agency is understood to have been...-president of marketing services Dick Cantwell and European media director Michael Winkler. Gillette has been ...
thinkers in our business: those who view communications and results creation in a media-neutral way ...
