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£5m media review to two, dropping incumbent Mediaedge:cia....Wyeth has shortlisted BBJ and Optimedia, which was also an incumbent handling the Centrum vitamin supplement. A decision is expected next week. The review will see Wyeth centralise its media planning and buying business, which was previously split between Optimedia and Mediaedge:cia. Mediaedge:cia had ...
picture will make welcome reading for the group's new chief executive Sly Bailey, the IPC Media chief who ... reduction in digital media investment, lower interest rates and our strong cash flows -- has limited ...
few weeks. Dooner told investors and media industry executives at the Credit Suisse First Boston ... of the agencies in The Partnership would be involved. Earlier in the week, at the UBS Warburg Media Conference ...
is currently looking at merging its press operations with that of St James' Palace, which looks after the media ...
LONDON - The communications bill will create larger media owners that can use their power to force...researchers that media planners could turn to "blander" research tools as the liberalisation of the media-ownership regulations makes the media landscape more complicated. She called on the industry to be "smart" in helping ... by calling to delegates to protect the existing media research currencies, saying: "Research currencies ...
LONDON - Fernando Rodes Vila, chief executive of Media Planning Group, has admitted the Havas...is the only independent media-buying network left after MPG lost out to WPP in the battle to acquire Tempus ... -based independent media agency, Schmitter Media-Agentur. It has also recently boosted its US business ... into Eastern Europe. MPG is the 10th-biggest media agency in the world with revenues of $224m (£142.5m) last ...
. Former Labour media strategist David Hill is a director at Good Relations, also part of Chime ...
Johnston Press, which owns regional titles such as the Blackpool Gazette and the Yorkshire Post, said that advertising had achieved growth in all categories except in the motor advertising sector of Regional Independent Media, which it bought in April. It said that advertising revenue growth ...
LONDON - Media research needs to be 'slimmer and more effective' if it is to maintain its..., Morris suggested that media researchers had become misguided and advised them to be more creative ... a move towards media neutrality and emphasised that cross-media planning would be vital to the future of media research. He said: "We need to include content in our thinking. The old idea ...
umbrella and the formation of a fourth agency, which will handle media buying and other media transactions ...
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