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Internet advertising sees first growth for six quarters

20 Dec 2002 | by Staff,

in this report." Tom Hyland, chair of the PricewaterhouseCooper's new media group, said: "The return to positive growth in both online and offline media is a healthy sign for the overall advertising industry ...

Smirnoff targets clubbers in new year push

18 Dec 2002 | by Jennifer Whitehead,

and 30 have been notoriously difficult to target, but new media, now that it has higher production values ...

Absolut retains Omnicom's FitzGerald for US work

17 Dec 2002 | by Staff,

: "FitzGerald was our choice based on its creativity and strong interactive media track record, coupled with its ability to create and manage major brand messages across various media." FitzGerald and Springtime ...

Xbox launches £2.5m mail and online CRM drive

17 Dec 2002 | by Claire Billings,

The integrated campaign, through Agency Republic, kicks off with a mail-out to high-profile people in media and entertainment that Microsoft believe will influence its audience to buy Xboxes. The mail pack comprises a 24-page brand magazine, which promotes the message "Let play into your life" through a ...

Fox uses Bond to grow email database

10 Dec 2002 | by Claire Billings,

The email, targeting its own subscriber base and that of Warner Village Cinemas, was developed by digital marketing agency Inbox Media and arrives in recipient's inboxes as a standard text email. After a ... hole in the screen. The screen then shatters to reveal a personalised rich media movie inviting them ...

Commercial rivals force BBC online inquiry

09 Dec 2002 | by Staff,

, the first in a series of Department of Culture, Media & Sport reviews of the BBC's digital services ... of Hollinger Telegraph New Media Hugo Drayton, has already submitted a complaint about the promotion of BBC ... include the Telegraph Group, Guardian Media Group, Trinity Mirror, Associated Newspapers, News ...

IPC promises new launches with management shake-up

29 Nov 2002 | by Gordon MacMillan,

LONDON - IPC Media is promising significant new magazine launches as it reshuffles its senior...The management changes follow the integration of IPC into AOL Time Warner and come ahead of what IPC chief executive Sly Bailey says will be a period of new launches and development. "We are focused on building our position as a creative and innovative media business, and a key part ...

Smile takes ethical message on to the web

29 Nov 2002 | by Staff,

Using a number of executions and media placements, Smile's "Happy wallet & happy heart" campaign is designed to show that it is possible to get excellent rates at the same time as peace of mind ... is not like any other bank, was planned and bought by Smile's digital media agency i-level. The campaign ...

In for a penny? Expect to spend a pound

29 Nov 2002

with other media. Email marketing is my business, and as someone who advises clients and executes campaigns ...

Daily Mail records profits rise despite tough ad market

28 Nov 2002 | by Staff,

,000 following its relaunch in May and Associated New Media recorded reduced losses. At its Northcliffe ... World Media, and its business-to-business section of DMG Information. Both DMG Broadcasting and ...

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