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Barnes & Noble's shares jump after Microsoft plans to buy Nook

10 May 2013 | by Chloe Smith

Microsoft is already a partner in Nook Media, alongside several other investors, but internal documents leaked to TechCrunch show that the proposed deal would give control of all Nook Media s digital ... to discontinue Nook Media s Android-based tablet offering, which has been struggling to compete with Amazon ...

Users spending little time on Google+

10 May 2013 | by Gordon MacMillan

get the full measure of Google's problem when it comes to social media. The figures came ...

Trading Places: this week's people moves

10 May 2013 | by Chris Harding

, in this week's round-up of people moves across advertising, marketing, media and PR....Advertising Paul Frampton is to become the chief executive of Havas Media UK and Pedro Avery the chief executive of Arena Media , as part of an ongoing restructure at Havas Media Group ... and Heston Blumenthal ad campaign, is to leave the retailer after four years. ( Marketing ) Media ...

Carphone Warehouse launches 21st century Snake game

07 May 2013 | by Chloe Smith

to encourage friends to compete with each other and share their scores via social media. Users will also have ...

Trading Places: this week's people moves

03 May 2013 | by Chris Harding

Darren Khan leaves Bauer Media, TBWA hires its first innovation director and Coca-Cola looks for a...of McCann Worldgroup Europe, alongside Gary Bonilla . ( Campaign ) Media Shortlist Media , publisher ... of both Stylist and ShortList magazine; Chris Healy becomes trading director of Shortlist Media. Mark Sandford has been promoted to digital sales and innovations director of Shortlist Media, and Matt ...

Retail brands dominate Social Brands 100 shortlist

01 May 2013 | by Gordon MacMillan

with charity, travel, FMCG, and publishing and media the most represented after retail the same five ... media behaviour and engagement, include Absolut, ASOS, Audi UK, B Q, Barclays UK and Barclaycard. Cadbury UK, which had a standout social media London 2012, is there too, as are Classic FM, Dorothy ...

Oreo wins Facebook top creative award

30 Apr 2013 | by Gordon MacMillan

consistently creative a brand could be in social media by creating work that was consistently engaged ... '. Campaign Performance The campaign scored Oreo masses of media coverage ranging from online and press, to ABC News and 'Jimmy Kimmel Live'. All this was achieved without media support for the first month ...

Trading Places: this week's people moves

26 Apr 2013 | by Chris Harding

, media and PR....of data, replacing Adam Williamson . ( Campaign ) We Are Social , the social media agency, has ... account. ( Campaign ) Media Forward , WPP's content marketing agency, has rebranded as Forward ... . ( Media Week ) Nick Mawditt , the global director of insight and marketing at WPP's outdoor specialist ...

What did David Ogilvy know?

26 Apr 2013

within social media is even more idiotic since content is only as good as how many people see it and paid ... for businesses that operate outside the realms of traditional media buying houses to begin carving out new ... in the omnipresent force of the large media agencies to more dynamic companies across varying disciplines. Admittedly ...

Twitter, Reddit and social media journalism in Boston

24 Apr 2013 | by Gordon MacMillan

media played in the news coverage, but I wanted to add something on what have been the two main focuses....We have seen social media play a number of parts, some of which I wrote about here last week, but Twitter and Reddit have been the talking points as the media and social media champions have gone back ... of discussion rises as if in direct correlation to the rising number of social media users and the impact ...

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