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Unilever hires Charlotte Carroll to head UK and Ireland comms

A key part of her role will include comms for the firm s Sustainable Living Plan, under which it aims to double the size of its business and halve its environmental impact by 2020. She will oversee comms to internal and external audiences such as employees, media, the Government and NGOs ...

Flailing Starbucks has fallen to 'age of damage', says Havas global chief

of that company." Social media driving social responsibility The 46 year old behind Havas Worldwide ... that are not socially responsible will suffer damage because of it. He said: "Social media has empowered people ... of the world They have been caught by this digital footprint." Social media is creating what Jones believes ...

Joel Morris: Coke fuels Olympic fire

team got from the public's reaction. 'There was some media debate about whether the public ... by the media together with McDonald's and Cadbury as unsuitable backers of sporting excellence. 'It's no surprise to see some of the negative media coverage, but I believe the best response is focusing ...

Official London 2012 sponsors outperform brand rivals

getting a different spin on things and understanding the appetite of the media at any time.' Andy ... success take over. Over the coming weeks, sponsors will fight for media interest by using big ... London has a slightly different audience to the rest of the country and the sense in the media is now ...

Byfield lobbying for toughening of laws on internet 'trolls'

that the police were unlikely to be able to bring the trolls to justice. The agency has launched a media campaign ...

CSR: Scotland assured of a golden future

and the media. MEASUREMENT AND EVALUATION The campaign generated more than 200 pieces of media coverage ... , the team could have added a social media platform to enter into direct dialogue with stakeholders ...

Do you need a degree to work in PR?

to existing creative and digital media industry apprentice schemes. This could see agencies handed between 7 ...

Charity: FitFlop star benefit scores hole in one

To raise the profile of footwear specialist and sponsor FitFlop. STRATEGY AND PLAN Key media were ...

 

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