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Joel Morris: Coke fuels Olympic fire

26 Jul 2012 | by Alec Mattinson

team got from the public's reaction. 'There was some media debate about whether the public ... by the media together with McDonald's and Cadbury as unsuitable backers of sporting excellence. 'It's no surprise to see some of the negative media coverage, but I believe the best response is focusing ...

CSR: Scotland assured of a golden future

09 Mar 2012 | by Joe Lepper

and the media. MEASUREMENT AND EVALUATION The campaign generated more than 200 pieces of media coverage ... , the team could have added a social media platform to enter into direct dialogue with stakeholders ...

 

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