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Flailing Starbucks has fallen to 'age of damage', says Havas global chief

10 Dec 2012 | by Arif Durrani

of that company." Social media driving social responsibility The 46 year old behind Havas Worldwide ... that are not socially responsible will suffer damage because of it. He said: "Social media has empowered people ... of the world They have been caught by this digital footprint." Social media is creating what Jones believes ...

Arif Durrani: London 2012 ad blackout brings commercial Games into focus

18 Jul 2012 | by Arif Durrani

to the commercialisation debate. He says current criticism in the media represents "business as usual" ahead of any Games ...

Arif Durrani: Cannes 2012 suggests doing good is now good business

28 Jun 2012 | by Arif Durrani

among the industry back-slapping, network squabbling and media one-upmanship along the Crosiette, I...really can be good business. With the backdrop of globalisation and the rise of social media, consumers ... to communities who need it most. Social media sits at the heart of the initiative, with a Facebook app ...

Editor's Comment: One month to the Games and crunch time for London 2012 Olympics sponsor marketers

27 Jun 2012 | by Noelle McElhatton

they have spent their marketing budget, including staffing those all-important social-media teams. After ...

McDonald's wins Grand Prix at Marketing Society Awards for Excellence 2012

12 Jun 2012 | by Alex Brownsell

for London (Agency: M C Saatchi) Highly Commended Bepanthen (Agency: JWT London) SOCIAL MEDIA ... Winner Hotels.com (Agency: Fetch Media) Highly Commended ASOS ECOMMERCE Winner ... Pepper (Agencies: Zone) Highly Commended Hotels.com (Agency: Fetch Media) YOUNG MARKETER ...

Unilever tops 2012 Marketing Society Awards nominations

01 May 2012 | by Kim Benjamin

media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ... Maille - Unilever Rachel s Yoghurt (Rachel s Organic) Haygarth Social media marketing ... /Fallon Dynamo: Magician Impossible (Watch) Five by Five Hotels.com Android and IOS App Fetch Media ...

Arif Durrani: Is marketing at a crossroads?

14 Mar 2012 | by Arif Durrani

to devastasting effect. So what has fundamentally changed since then? Quite simply, social media. The birth ... the rise of social media and social responsibility are "totally interlinked". "Social media has given ... ,000 consumers, including 2,700 from the UK last summer. The same insights have helped reposition Havas' media ...

Interactive: Twelve ideas for 2012

10 Jan 2012 | by Nicola Clark and Ben Hall

Overshare Mass-sharing in the social-media age is bringing new meaning to the term 'information overload ... not value Trust, authenticity and values are key to success in 2012 as the dominance of social media ... and show their values to consumers. Mass customisation In the social-media age, consumers ...

PROMOTIONAL FEATURE: Marketing Society Awards 2011

01 Feb 2011 | by Staff

took the brand experience beyond the spot and opened up the opportunities presented by social media ...

America's Cup boosts sponsorship opportunities with annual move

14 Sep 2010 | by Loulla-Mae Eleftheriou-Smith

. "During our six months of planning we spoke to the teams, to commercial partners, to media and to the fans ...

 

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