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Interactive: Twelve ideas for 2012

10 Jan 2012 | by Nicola Clark and Ben Hall

Overshare Mass-sharing in the social-media age is bringing new meaning to the term 'information overload ... not value Trust, authenticity and values are key to success in 2012 as the dominance of social media ... and show their values to consumers. Mass customisation In the social-media age, consumers ...

Major brands join forces in Start Today sustainability initiative

02 Nov 2011 | by Gemma Charles

Chris Collins in a direct, social-media and digital campaign based on offering consumers tips that can ...

EDF appoints Grey's Ingram to advise on strategy

12 Oct 2011 | by Matthew Chapman

Ingram was hired for her experience of the advertising industry, consumer marketing and digital and social media, according to EDF. An EDF spokesman said the firm's relationships with its incumbent ... media will be a major asset in these areas and her experience in running successful international ...

Unilever's Marc Mathieu: Sustainable brands find it 'easier to retain talent'

23 Jun 2011 | by Noelle McElhatton

, and patronage there," according to Grant Duncan, head of media at Spencer Stuart. Paul Polman, Unilever ...

PROMOTIONAL FEATURE: Marketing Society Awards 2011

01 Feb 2011 | by Staff

took the brand experience beyond the spot and opened up the opportunities presented by social media ...

America's Cup boosts sponsorship opportunities with annual move

14 Sep 2010 | by Loulla-Mae Eleftheriou-Smith

. "During our six months of planning we spoke to the teams, to commercial partners, to media and to the fans ...

Electric cars face marketing short circuit

23 Jun 2010 | by Alex Brownsell

of electric vehicle project, Andy Heiron, agrees that digital media will prove crucial. 'With EVs ...

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