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Brand Republic's top stories of 2007

21 Dec 2007 | by Daniel Farey-Jones

and Media Week...., as Facebook took up the baton from MySpace, YouTube and Google as the hot digital media property. Brands ... sensibly deciding not to gatecrash the Facebook-Bebo-MySpace party. 2 Ad chiefs take on new media Maybe new media owners are partying too hard, warned Publicis chief Maurice Levy, who said in November ...

Arla Foods takes Lactofree brand onto TV

21 Dec 2007 | by Nikki Sandison

at the beginning of January, as part of a £3m cross-media campaign, including national TV and print advertising

US regulator clears Google to acquire DoubleClick

21 Dec 2007 | by Jacquie Bowser

display-ad business by offering a centralised system that gives advertisers and media agencies the ability ...

Mediaedge:cia lands $250m Sony biz in Asia

20 Dec 2007 | by John Tylee

Sony has picked Mediaedge:cia to handle its $250 million media planning and buying account.... The appointment complements the global media planning and buying for Sony Ericsson which MEC already handles ...

Mission Marketing Group acquires RLA in £9.5m deal

19 Dec 2007 | by Alex Donohue

RLA Group, which specialises in on- and offline communications and media buying, has clients in the automotive and retail sectors, including Goodyear, Dunlop, Volkswagen and Teleflorist. It employs 60 staff ... the acquisition would add specialist expertise to specific industry sectors from its work in the media planning ...

Proctor named Cannes media jury head

19 Dec 2007 | by Anne Cassidy

LONDON -- Dominic Proctor, worldwide chief executive of MindShare, has been appointed the Media...Proctor launched MindShare Worldwide, WPP s first media investment management agency, in 1997 ... are delighted to have someone of Dominic s outstanding record in developing the media space worldwide chairing the Media Lions jury. His accomplishments and breadth of experience speak for themselves, and we very much ...

Marketing League Table: Media leagues

19 Dec 2007

As the proliferation of media continues, the challenge for agencies is to identify the right mix...TOP MEDIA AGENCIES Rank Agency 2006 2005 ... ,932,257 469,754,406 -20.82 8 11 Walker Media 252,315,820 207,968,890 21.32 9 ... Media 117,412,987 107,296,965 9.43 14 13 MediaVest Manchester 114 ...

Marketing League Table: Customer publishing leagues

19 Dec 2007

slew of launches. With brands including Harley-Davidson, Virgin Media and Bang & Olufsen entering...25,191,000 n/a n/a 6 Redactive Media Group 21,348,218 22 ... ,394,000 2,556,000 -6 25 August Media 2,219,000 1,608,000 38 26 Atom ... 1,755,000 n/a n/a 30 Bladonmore Media 1,526,587 1,098,779 39 31 ...

Online advertising: Top 100 online advertisers

19 Dec 2007

in skyscrapers, banners and buttons. Rich media formats have become popular as rising broadband uptake has...DATA FILE Company Internet Spend Share All media Spend spend yr/yr of all spend yr/yr (pounds) chng(%) media ... merging in 2005 Source: Nielsen Media Research/Marketing Online Advertising Report, 21 March 2007 ...

Marketing League Table: Digital leagues

19 Dec 2007

Graphico New Media 4,130,000 2,370,000 74 35 Poke 4,010,000 2,225,000 80 36 CMW Interactive 3,900,000 4,000,000 -3 37 E3 Media 3,734,850 2,945,320 27 38 Freestyle New Media Group 3 ...

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