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Merry Christmas from the staff of Brand Republic

22 Dec 2006 | by by Staff

1 Internet use outstrips TV viewing for the first time 2 Bono to launch Red in alliance with major brands 3 Tourism Australia has sense of humour failure over bloody hell parody 4 Body Shop brand reputation is battered by sale to L'Oreal 5 Internet will not destroy traditional media ...

United Airlines puts global media account out to pitch

22 Dec 2006 | by by Mark Banham

LONDON - United Airlines is reviewing its global media account, held in the UK by Mediaedge:cia.

Audi hands $100m US ad account to Venables Bell

22 Dec 2006 | by by Staff

marketing officer in May. The car manufacturer's media planning and buying account was unaffected ... Bell, said the agency "would use all media and the brave new marketing world in every way to surprise ...

2006, what a year

22 Dec 2006 | by by Jennifer Whitehead

the sponsors and football, and there was inexplicable consternation among the English public and media when ...

Starcom tops off year by winning £32m EMI account

21 Dec 2006 | by by Mark Banham

LONDON - Starcom has won the £32m media planning and buying account for EMI Records after a five...The account is currently split between Carat and Media Campaign. The agencies have held ... executive Linda Smith. It also picked up the £15m media brief for Premier Foods. EMI's media spend has ... Media Research, the record label's largest single media spend on an album release was £2.1m to support ...

Publicis expands digital offering with Digitas acquisition

21 Dec 2006 | by by Joanne Payne

of Modem Media, in a $1.3bn (£660m) in a deal that will see the group expanding in the digital...-largest communications group worldwide. It is also the second-largest media buying group, owning Starcom ...

Gospel choir stars in new ad campaign for uSwitch

20 Dec 2006 | by by Jennifer Whitehead

In a campaign created by Miles Calcraft Briginshaw Duffy with media planning and buying by Starcom Direct, uSwitch will promote its credit cards, loans and broadband price comparison services, among ... the past five years our marketing has been PR-led with advertising focused on smart use of media ...

Pont quits MPG for strategy role at Naked

20 Dec 2006 | by by Staff

LONDON - Media Planning Group marketing director Simon Pont is leaving the agency to take up a job

Aegis end of year trading in line with expectations

20 Dec 2006 | by by Jennifer Whitehead

LONDON - Aegis Group, owner of media networks Carat and Vizeum and research firm Synovate, has said...The group said that organic growth was up slightly and that its UK media business was performing ... include the consolidation of the £30m Alliance Leicester media account in the UK, the £400m pan-European assignment for General Motors, the £15m pan-European media account for fashion brand Tommy Hilfiger ...

News brief: IKEA appoints August Media

20 Dec 2006

IKEA has appointed customer publisher August Media to create content for its in-store TV network

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