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AOL launches marketing campaign for HuffPo UK launch

06 Jul 2011 | by Sarah Shearman

). It will focus on UK content but also links to material on the US portal. AOL is claiming a media first ... across the UK. The campaign has been created by MBA and the media was bought by Total Media ...

The World's Leading Independent Agencies 2010: Change integrated

16 Apr 2010

the medium in the end. As with our recent work for Skoda Yeti, in which we used media interest ...

Media: Things we like

26 Mar 2010

on 3 April. And Virgin Media is also investing in the technology with confirmation of plans ...

Media Lifeline: Imported shows on Channel 4

26 Mar 2010

showing repeats of Friends. A month later, a report published by the Government's Culture, Media and Sport ...

Media Perspective: What some media owners could learn from Tiger Woods

26 Mar 2010 | by Ian Darby, ian.darby@haymarket.com

to save his golfing career. A last-gasp scenario that may become familiar in media circles should corporate fortunes grow any worse. Take Guardian Media Group, which, reports suggest, faces writing off ... ). Both though will face stiff competition from well-run rivals such as the Telegraph Media Group (which ...

Media Forum: Is the end nigh for cheap TV?

26 Mar 2010

, we'll soon be talking about a full-blown market recovery. Media buyers are predicting that revenue ... there were lots of very big media pitches - and some business was won on the basis of some spicy guarantees ... ." Mike Colling, the managing director of the direct response media agency MC&C, agrees. But he warns ...

Media: All About - The rise and rise of Facebook

26 Mar 2010 | by Alasdair Reid

Nowhere does The Wheel of Fortune spin so freely than in the digital media market. We're referring ... fresh programme of innovations designed to "win back old users". Media agencies say that in the UK ... Bureau, less than one-quarter of advertisers use social media as a core part of their communications ...

Media: Double Standards - How to tap into Britain's multicultural population

26 Mar 2010

Two ethnic media specialists reveal the challenges and potential rewards that advertisers face...of alternative and non-traditional media channels. We strike a powerful narrative with this "new" audience based ... forward. - How good has the advertising and media industry been generally in reflecting multiculturalism ... measuring tools. Many constituents are younger and more affluent than the general population and their media ...

Media Headliner: Johnson drags The Lady out of the Victorian era

26 Mar 2010

The Lady magazine has had more media attention in the past six months than in its entire 125-year existence. And it's all down to Rachel Johnson. Before her arrival as editor, the TV exposure open to the self- styled "gentlewoman's journal" might have been limited to a slot as one of the arcane ...

Media Perspective: Print-on-demand is opening a new door for brand messages

26 Mar 2010 | by Russell Davies, russell@russelldavies.com

many implications for the media and publishing businesses - one of them will be the return ... - the ability to make your own book, your own media object, and what you can do with books, you can also do ...

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