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Paul Evans on launching Xbox's Kinect Star Wars game

31 Oct 2012 | by Arif Durrani

relied on a marketing strategy focused on creating buzz around social media, supported by media agency UM...Talking to Marketing at IAB Engage 2012, Evans, head of media, EMEA at Xbox, explained the six month marketing strategy behind the launch. Admitting the activity required 16-18 hour days for six ... it comes to harnessing social media and mobile, it is difficult to beat the power of video. "Video ...

Adwatch (May 16) Top 20 recall: Bird's Eye

15 May 2012 | by Zaid Al-Zaidy, chief strategy officer, TBWA\London

2 -8 Virgin Media Bartle Bogle Hegarty/Fifty6 48 3 ( ) Mars ...

Adwatch (May 2) Top 20 recall: Florette

09 May 2012 | by Russell Ramsey, executive partner, JWT London

/OMD UK 38 8 -3 Virgin Media Rapp/Fifty6 37 9 ( ) Burger King ... PC World M C Saatchi/Walker Media 32 13 ( ) Dreams RKCR Y R/Starcom 27 14= ( ) Florette Now/The Media Shop 26 14= ( ) Marks ...

Adwatch (May 2) Top 20 recall: Audi

02 May 2012 | by Jamie Maker, director, Brave

/Maxus 64 3 ( ) Virgin Media Bartle Bogle Hegarty/ Fifty6 57 4 ...

Adwatch (April 18 ) Top 20 recall: Lynx

18 Apr 2012 | by Matthew Heath, chief strategy officer, LIDA

Saatchi/Walker Media 28 18 ( ) Chicago Town Pizza Life Agency/MEC 27 ...

Adwatch (April 4) ) top 20 recall: The Guardian

04 Apr 2012 | by Gareth James, Executive creative director, TMW

Little Pigs as it might be covered by today's media, complete with the twists and turns of the story as it unfolds. It's a gripping farce that, despite its absurd content, gives a realistic view of the media today through a fast-paced montage of newspaper headlines, tweets, TV bulletins, mobile phone footage, social-media ...

Adwatch (Mar 21) top 20 recall: Cadbury Creme Egg

21 Mar 2012 | by Toby Talbot, executive creative director, RKCR/Y&R

= ( ) Dyson In-house/PHD 34 10 ( ) KFC Bartle Bogle Hegarty/ Walker Media 33 ... M C Saatchi/ Walker Media 27 17 ( ) Morrisons DLKW Lowe/ MEC 26 ...

Adwatch (Mar 14) top 20 recall: Britvic

14 Mar 2012 | by Tracey Fellowes, managing partner, head of planning, VCCP

, voting mechanic, social-media platforms and participation - it's just that it's all so forgettable ... rank % 1 ( ) Virgin Media DDB UK/Fifty6 79 2 ... RKCR Y R/Walker Media 40 9 ( ) Cravendale Wieden Kennedy London/Carat 39 ...

Adwatch (Feb 29) top 20 recall: Virgin Media

29 Feb 2012 | by Seb Royce, executive creative director, glue Isobar

in Virgin Media's ad, he can act a bit, too. When you see him you don't just think 'fast', you think ... not having Virgin Media broadband means that you are living in the Dark Ages. It also feels as though 'Keep up' would make a great internal rallying call for Virgin Media's employees as they continue to try ...

Adwatch (Feb 15) top 20 recall: McDonalds

15 Feb 2012 | by Russ Lidstone, Chief executive, Euro RSCG London

( ) Virgin Media DDB UK/Fifty6 78 2 ( ) Comparethemarket.com VCCP ...

 

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