Paul Evans on launching Xbox's Kinect Star Wars game
31 Oct 2012 | by Arif Durrani
relied on a marketing strategy focused on creating buzz around social media, supported by media agency UM...Talking to Marketing at IAB Engage 2012, Evans, head of media, EMEA at Xbox, explained the six month marketing strategy behind the launch. Admitting the activity required 16-18 hour days for six ... it comes to harnessing social media and mobile, it is difficult to beat the power of video. "Video ...

