01 Nov 2012
the media.
It s impossible to communicate for clients without credibility, good relations with ...
, managing director, O2 Media Howard Scott , digital marketing director, Sequence Matt Dyke , founding ...
solutions), Haymarket Brand Media
Read the intro
Matt Dyke and Kevin Sutherland, AnalogFolk ...
spend millions on a five-minute ad. But when there's nothing left for media, they say: 'Put ...
25 Jun 2010
| by Richard Baker, Howard Scott and Mark Johnson, Sequence
Remind yourself of your brand fundamentals before getting swept along by the social media tide...man of legendary rhetoric, armed with a BlackBerry firing out Tweets.
Social media is that big a ...
.
Make no mistake: social media is huge and will continue to be. ComScore has reported that Twitter grew ...
: "Social media: as you can see, we're learning as we go." Aren't we all to some degree?
In addition ...
25 Jun 2010
| by Norm Johnston, Mindshare
The lines between 'old' and new media are about to become blurred, with TV primed to sit...TV than any other media channel - 10.3 hours a week. UK Barb data indicates that we are watching one ...
, according to Sky.
Perhaps more importantly, media consumption is no longer a zero-sum situation. A few ...
and new media: TV programmes are the number-one discussed topic on Facebook. So TV viewing is alive ...
25 Jun 2010
| by James Devon and Graham Kerr, MBA
stands for. (At the same time it has, of course, rocked the media world to its core as people start to bypass paid-for media channels.)
With the nature of the internet, it's not possible to predict what ...
lots of small media ideas.
Hold on a minute. So in this allegedly new model, the communication idea ...
25 Jun 2010
| by Adam Graham and Zaid Al-Zaidy, Saint@RKCR/Y&R
media.
Another example is our work for the Home Office. "It doesn't have to happen" is a campaign ...
Dreads went on to give interviews in the national media, thus spreading the "It Doesn't Have To Happen ...
generate its own large-scale momentum and following without the luxury of huge media budgets.
- Adam ...
25 Jun 2010
| by Matt Dyke and Kevin Sutherland, AnalogFolk
on their own web properties and in promotional areas on third-party media sites.
Social shopping experiences ...
collaboration between a team comprising strategist, social media planner, technologist, user experience designer ...
25 Jun 2010
| by Jim Moffatt and James Temple, R/GA London
with zero media spend, you'd think he was mad. Rage against the music machine ... The ability to create ...
25 Jun 2010
| by Martin Bailie, glue Isobar
. The almost total digitisation of commerce, content, media channels, customer service, R D, research ...
25 Jun 2010
| by Ivan Skoric, TSL Digital
fundamental change in brand opportunities through digital media and it's blurring the lines of traditional ...