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Boots' Elizabeth Fagan on juggling a change in creative strategy for Christmas

media because she believes the loyalty to the retailer means it can rely on its customers' support ... (1993-95) Marketing director, rising to managing director of The Link, then group media director, DSG ...

The Revs gear up to celebrate UK digital marcoms excellence

, Campaign, Marketing, Media Week and PR Week. The judging panel will be made up of senior agency and client ... , media platforms and marcoms disciplines, while we will also be commending a Digital Brand of the Year, a Digital Media Brand of the Year, and an overall Agency of the Year. The deadline for entries is 10 ...

Farfetch rolls out 'pass the parcel' Christmas digital activity

The campaign has been created by social media agency Yomego, and is based around the concept of a pass-the-parcel game, with the virtual "parcel" wrapped in paper created by four creatives from the worlds of art and design. The game takes the form of an app sitting on Farfetch's website ...

Transport for London ads warn against taking illegal minicabs

Timed to coincide with the start of the Christmas party season, the 'Safer Travel at Night' campaign will run across cinema, outdoor, print and online media. It promotes a new 'Cabwise' app created in-house by TfL which allows people to book their nearest minicab. Previously, the service ...

Corona Extra unveils beach volleyball app

to this group with digital and social media is vital as we grow the Corona Extra brand in the UK. But the most ...

Microsoft aims to redefine the 'next wave' of digital advertising

Jennifer Creegan, general manager product marketing at Microsoft Advertising was speaking to Media Week at the Microsoft Imagine held in London's Tech City. Creegan said that the new in-app ad ... is a unique digital amalgamation that can bring this all together." Microsoft has enabled rich-media ...

Revolution: SoLoMo - how brands can hit a moving target

), director of creative and integrated solutions at Sports Revolution. The sport media specialist ...

Asus cleans up at T3 Gadget Awards as Samsung wins best phone

Amazon Tech Personality Of The Year Rory Cellan-Jones Digital Media Service Of The Year ...

Branded content: beyond the app

. According to Mia Barnes, group head, brand partnerships, Guardian News Media, this strategy was chosen ...

HMV turns to Foursquare for Hunger Games competition

will push the competition through social media activity run by its in-house team with support from film studio Lionsgate and the brand's digital agency MMK Media. Follow @mattchapmanuk ...

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