Revolution: SoLoMo - how brands can hit a moving target
02 Nov 2012 | by Stuart Derrick
), director of creative and integrated solutions at Sports Revolution. The sport media specialist ...
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Boots' Elizabeth Fagan on juggling a change in creative strategy for Christmas
07 Dec 2012 | by Matthew Chapman
media because she believes the loyalty to the retailer means it can rely on its customers' support ... (1993-95) Marketing director, rising to managing director of The Link, then group media director, DSG ...
Branded content: beyond the app
28 Sep 2012 | by Suzy Bashford
. According to Mia Barnes, group head, brand partnerships, Guardian News Media, this strategy was chosen ...
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