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Net-a-Porter partners The Dorchester for first 'micro app'

03 May 2013 | by Matthew Chapman

at the brand s global chain of hotels. Dorchester Collection s media agency Initiative brokered the deal, which is the first time the hotel chain has activated a media partnership on a digital platform ... Macleod Smith, vice-president of publishing and media at Net-a-Porter, claims the partnership reflects ...

Pizza Hut enables Xbox users to order pizza mid-game

23 Apr 2013 | by John Reynolds

period to 23 September 2012. Rival such as Papa John s have also invested heavily in social media ...

Paramount rapped for airing horror ad in Angry Birds and Draw Something apps

06 Feb 2013 | by Matthew Chapman

may have been inappropriate for younger players and alerted media agency MEC Global. Rovio ... , Millenial Media. Rovio claimed Millenial Media apologised to them for serving the ad, citing human error ... Pictures UK defended itself by claiming it had instructed media buying agency MEC to buy advertising space ...

Seat showcases Leon in augmented reality app

15 Jan 2013 | by Ian Darby

without a pitch. Its media planning and buying is handled by MediaCom. ...

Zeebox adds Shazam-style audio-recognition feature

04 Jan 2013 | by Maisie McCabe

not confirmed whether Sky Media will be selling second-screen ad opportunities taking advantage of the audio ...

The Revs gear up to celebrate UK digital marcoms excellence

05 Dec 2012 | by Staff

, Campaign, Marketing, Media Week and PR Week. The judging panel will be made up of senior agency and client ... , media platforms and marcoms disciplines, while we will also be commending a Digital Brand of the Year, a Digital Media Brand of the Year, and an overall Agency of the Year. The deadline for entries is 10 ...

Farfetch rolls out 'pass the parcel' Christmas digital activity

23 Nov 2012 | by Gemma Charles

The campaign has been created by social media agency Yomego, and is based around the concept of a pass-the-parcel game, with the virtual "parcel" wrapped in paper created by four creatives from the worlds of art and design. The game takes the form of an app sitting on Farfetch's website ...

Transport for London ads warn against taking illegal minicabs

19 Nov 2012 | by Gemma Charles

Timed to coincide with the start of the Christmas party season, the 'Safer Travel at Night' campaign will run across cinema, outdoor, print and online media. It promotes a new 'Cabwise' app created in-house by TfL which allows people to book their nearest minicab. Previously, the service ...

Corona Extra unveils beach volleyball app

15 Nov 2012 | by Gemma Charles

to this group with digital and social media is vital as we grow the Corona Extra brand in the UK. But the most ...

Microsoft aims to redefine the 'next wave' of digital advertising

08 Nov 2012 | by Sarah Shearman

Jennifer Creegan, general manager product marketing at Microsoft Advertising was speaking to Media Week at the Microsoft Imagine held in London's Tech City. Creegan said that the new in-app ad ... is a unique digital amalgamation that can bring this all together." Microsoft has enabled rich-media ...

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