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McDonald's rolls out campaign for new iced smoothie

the digital elements of the campaign. OMD was the media agency. ...

Microsoft targets advertisers with all-in-one family platform

" for the whole family. It s a digital media platform integrating live TV, video on demand and social ... and social media. We re talking about more sophisticated frameworks for allowing the audience a role ... -sensor technology' "With an array of media touchpoints at its disposal, Microsoft will no doubt be speaking ...

Connected Campaign of the Month: O2

Other media: None during the first three days of launch Link: www.facebook.com/o2uk Background ... the effectiveness of a Mobile App Install Ad with the reach of a Mobile Target Block a media buy that allows you ... of social media at Telef nica UK, says. "This was a great way to kick off our launch campaign and exceeded ...

Connected Campaign of the Month: Kit Kat

Nestlé is taking advantage of social media to engage chocolate-lovers by inviting them to help...media: TV, outdoor, radio, digital including social online and mobile Link: www ... traditional media and Facebook. Kit Kat seeded videos of the heroes on Facebook ahead of the TV campaign s launch. A clear publishing calendar and media strategy have ensured the Facebook page is regularly ...

Seat showcases Leon in augmented reality app

without a pitch. Its media planning and buying is handled by MediaCom. ...

Iris launches Urgent Genius Weekender II

traffic over 48 hours will be declared the winner. Jon Burkhart, social media creative director at Iris ...

2012 CES offers a glimpse into the future for brands

payment capabilities built in. Convergence As all media is going digital, it seems everything has ...

Technology meets creativity at AKQA

is as sticky as a Chelsea bun: the "write the future" social media campaign that picked up two golds at Cannes ... chance': Social media campaign seen by millions that gave young talented footballers around the world ...

LG campaign focuses on social media

on social media and designed to show how "technology enriches consumers' lives"....The second phase of activity has been created by RKCR/Y R and PR agency LG ONE, with media planning and buying handled by Mindshare. The activity focuses on bringing to life the new LG Optimus mobile family. TV ads will feature during a selection of lifestyle, sporting and entertainment ...

What Next in Digital?

, managing director, O2 Media Howard Scott , digital marketing director, Sequence Matt Dyke , founding ... solutions), Haymarket Brand Media Read the intro Matt Dyke and Kevin Sutherland, AnalogFolk ... spend millions on a five-minute ad. But when there's nothing left for media, they say: 'Put ...

 

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