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College Hill wins cancer brief

The agency has been brought on board to support the European launch of its metastatic breast cancer treatment Abraxane. The initial focus of the launch will be in the UK and Germany. College Hill's remit includes both corporate and product-based public and media relations. The account will be headed ...

On the Agenda - 'No effect' anti-ageing creams

? The PR for the latest study was handled by The Wellcome Trust, which funded the research. Media officer Craig Brierley contacted the science and health correspondents on the national and broadcast media. - Media coverage The study was picked up by BBC Breakfast and it also appeared as the lead story ...

The Week in Healthcare

. He joins Benenden from his role as head of media relations at the British Library, London. He ...

On the Agenda - Pampers boosts tetanus campaign

by funding up to 32 million vaccines in 2008. - Media coverage The story achieved slots on ITV ... behind the push. It has handled the media relations to support the campaign since its inception in 2006 ... . The core media focus for Pampers is within the parenting arena, as well as consumer and regional titles ...

Campaign to banish pharma advertising

to consumers through TV, radio, print and other media. The alliance claims relaxing the ban could ... questioned on the subject. It will be sent to the national media, and medical and health correspondents ...

On the Agenda - Flu jab for mums of unborn babies

Pregnant women could be offered flu jabs to protect the health of hundreds of thousands of babies. A new study has found that the seasonal vaccination can benefit both the mother and newborn baby. - Media coverage The Daily Telegraph splashed on the story. It was also picked up by The Guardian ...

On the Agenda - NHS Ealing aims to shock smokers

from the Stop Smoking Team, who will simply walk away and try to help someone else.' - Media coverage ... .co.uk and Five's The Wright Stuff. - Who did the work? Media relations activity has been carried out by Red ...

Pasante calls in help to challenge Durex

's lifestyle media, including student magazines. The account will be headed up by Midnight consultant Lisa ...

On the Agenda - NICE chief attacks 'spin doctor' claim

health minister Mark Simmonds. - The media coverage The Daily Mail splashed with Simmonds' comments ...

Citigate hired for dentistry brief

to dentistry, there is only one media narrative at the moment,' said Marinker. And that's the parlous state ...

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