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No Malcolm Tucker moments for Sam Lister in the thick of health comms

,000 media calls a week. 'Whether it is a new health outbreak or hospital issue, it doesn't wait for a ... . As health editor at The Times, Lister watched from the media front line as the 'noisy' comms handling ... thinking through how the media work. 'Aside from being enormously good fun, he is extremely thoughtful ...

Campaign case study: NHS Wales staff champion health

. Measurement and evaluation Champions for Health briefed and eng aged media outlets in the lead ... evaluation on social media. Central to this campaign s success should be specific health goals, and data ...

Time to seize the moment

, the media have been awash with news and opinion, and it's rare that a meeting passes without a client asking ...

Jeff DeMarrais: Shattering the barriers

. 'We're looking beyond the traditional way of telling the story and leveraging social media, as well ... and public affairs at GE Corporate, says: 'Jeff is versatile. He can do media relations, crisis, social media ... in western Europe and think you can understand the media in Singapore, then you're a fool ...

Conference report: Healthcare - Keeping pharma fighting fit

of social media planning or ensuring comms teams sit together - was a key message at PRWeek's Pharma Comms ... Eleanor Bradford. SOCIAL MEDIA - HOW TO GET IT RIGHT Kai Gait, Digital pharma freelancer ... social media campaigns. Suggestions included getting buy-in from legal and compliance in advance ...

Healthcare: NHS Anglia delivers a clear message

media to maximise awareness of the campaign. Media relations were split into phases, with the first ... , broadcast and online media, with highlights including a news report on ITV Anglia. RESULTS ... . An opportunity to leverage social media with the campaign video was also missed. ...

Louise Ansari: Making words go further

campaigning approach can garner headlines and change public attitudes. Since taking charge of media ... -depth knowledge of how the media operate and excellent contacts. She's extremely strategic and comes up with ideas ... diabetes are so shocking that the media are willing to give the issue a good airing. 'We get a lot of good ...

Reputation Survey: NHS reform - NHS reforms in poor health

the bill should be scrapped. However, this is likely to be a result of a slight lull in negative media ...

What's in store for 2012?

2011, this year will be one of change. Beleaguered media brands will face a crunch point. Suffering ... successful Olympics. Here we detail key predictions for 2012. MEDIA Image from PA 2011 was not a good year for the media industry. There was increased pressure on resources, with hundreds ...

Year in review: 2011 Money and morals

to launch his own PR agency. Andy Coulson also establishes a media consultancy. - The COI's CEO Mark Lund ... of social media ramps up. MAY - The White House releases dramatic photos of President Obama ... for Culture, Media and Sport is considering borrowing press officers from Whitehall's comms units to man ...

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