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Campaign case study: NHS Wales staff champion health

. Measurement and evaluation Champions for Health briefed and eng aged media outlets in the lead ... evaluation on social media. Central to this campaign s success should be specific health goals, and data ...

What's in store for 2012?

2011, this year will be one of change. Beleaguered media brands will face a crunch point. Suffering ... successful Olympics. Here we detail key predictions for 2012. MEDIA Image from PA 2011 was not a good year for the media industry. There was increased pressure on resources, with hundreds ...

Year in review: 2011 Money and morals

to launch his own PR agency. Andy Coulson also establishes a media consultancy. - The COI's CEO Mark Lund ... of social media ramps up. MAY - The White House releases dramatic photos of President Obama ... for Culture, Media and Sport is considering borrowing press officers from Whitehall's comms units to man ...

Recruitment - Desperately seeking account managers

greater confidence in the way the agency supports them. Strong media skills Account managers ... will be expected to target a wider audience using social media, while digital skills such as video making ... ensures its account managers are proficient at using video and social media technology. Limelight ...

A long-term perspective

, and here, creativity is key. The media team at 90TEN recently secured extensive national coverage of a ... . Supported by the Royal College of Art, media doctors Christian Jessen and Pixie McKenna, and patients via the Child Growth Foundation , the campaign appealed to children, parents, healthcare teams and the media ...

29 under 29: Not the usual suspects

Media School's professor of PR Tom Watson and Everything Everywhere's director of comms and corporate ... months. He also plays a lead role in day-to-day media management for the Isle of Man Government. Not bad ... interns in a supportive way. ADRIANA CONTE, 26 - Social media programme manager, VisitBritain ...

How to spot a digital PR specialist

? The majority of PR professionals are in agreement about the huge impact of social and digital media ... understanding of social media and digital PR and those who are jumping on the bandwagon. As Brazen PR ... and social media skills. Prospect Resourcing's head of client services Veronique Smith deals with briefs from ...

Healthcare - Ethical & OTC Consumer - Cannabis spray offers hope to MS sufferers

and the media. However, debates and media coverage on street cannabis had been high on the news agenda ... . Objectives To control the response from the media to Sativex To establish at least two national ... . Strategy and plan Liberation conducted media training with Bayer to ensure the brand's message ...

PR Census: How PR roles are changing

at Onlinefire. 'We've always needed to be experts in media, but media now is a much broader term, and PROs need ... Carroll, head of social media at Threepipe. 'Learning how to give best practice advice on how to manage ... to "do a BP".' But he says the movement towards participatory media has reinvigorated the PR profession ...

World Hepatitis Alliance seeks agency support for World Hepatitis Days

and mainstream media outlets and will also be expected to harness social media in its campaigning ...

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