12 Apr 2013
| by Loulla-Mae Eleftheriou-Smith
.
Measurement and evaluation Champions for Health briefed and eng aged media outlets in the lead ...
evaluation on social media.
Central to this campaign s success should be specific health goals, and data ...
2011, this year will be one of change. Beleaguered media brands will face a crunch point. Suffering ...
successful Olympics. Here we detail key predictions for 2012.
MEDIA
Image from PA
2011 was not a good year for the media industry. There was increased pressure on resources, with hundreds ...
to launch his own PR agency. Andy Coulson also establishes a media consultancy.
- The COI's CEO Mark Lund ...
of social media ramps up.
MAY
- The White House releases dramatic photos of President Obama ...
for Culture, Media and Sport is considering borrowing press officers from Whitehall's comms units to man ...
24 Nov 2011
| by Joe Lepper
greater confidence in the way the agency supports them.
Strong media skills
Account managers ...
will be expected to target a wider audience using social media, while digital skills such as video making ...
ensures its account managers are proficient at using video and social media technology. Limelight ...
23 Nov 2011
| by Carole North, 90TEN Healthcare
, and here, creativity is key. The media team at 90TEN recently secured extensive national coverage of a ...
. Supported by the Royal College of Art, media doctors Christian Jessen and Pixie McKenna, and patients via the Child Growth Foundation , the campaign appealed to children, parents, healthcare teams and the media ...
Media School's professor of PR Tom Watson and Everything Everywhere's director of comms and corporate ...
months. He also plays a lead role in day-to-day media management for the Isle of Man Government. Not bad ...
interns in a supportive way.
ADRIANA CONTE, 26 - Social media programme manager, VisitBritain ...
02 Nov 2011
| by Samantha Edwards
?
The majority of PR professionals are in agreement about the huge impact of social and digital media ...
understanding of social media and digital PR and those who are jumping on the bandwagon.
As Brazen PR ...
and social media skills. Prospect Resourcing's head of client services Veronique Smith deals with briefs from ...
21 Oct 2011
| by Samantha Edwards
and the media.
However, debates and media coverage on street cannabis had been high on the news agenda ...
.
Objectives
To control the response from the media to Sativex
To establish at least two national ...
.
Strategy and plan
Liberation conducted media training with Bayer to ensure the brand's message ...
at Onlinefire. 'We've always needed to be experts in media, but media now is a much broader term, and PROs need ...
Carroll, head of social media at Threepipe. 'Learning how to give best practice advice on how to manage ...
to "do a BP".' But he says the movement towards participatory media has reinvigorated the PR profession ...
and mainstream media outlets and will also be expected to harness social media in its campaigning ...