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Top 50 Consumer Consultancies

14 Jun 2012 | by Kate Magee

trend, it's now par for the course. It's about telling compelling stories across a range of media,' says ... clients are willing to focus 100 per cent on social over traditional media, he says: 'There is more ... 's the weekly gossip magazines and major media websites that want that content as well. That's good news ...

Vanessa Canzini, eBay: Don't lose the brand magic

08 Apr 2011 | by Vanessa Canzini, eBay

an array of stakeholders, politicians and media. Crucially, this strategy has proven beneficial ...

Greg Dawson, Virgin Atlantic: Build reputations every day

07 Apr 2011 | by Greg Dawson, Virgin Atlantic

the agenda. With the proliferation of media channels, driven by the runaway growth of social media ... of the media on a weekly basis. Having increased awareness of the Travelodge brand from 70 to 99 per cent ... consistently intense media relations effort to create relationships and seek opportunities for regular stories ...

Glenn Manoff, O2: Off the coverage drug

07 Apr 2011 | by Glenn Manoff, O2

pictures, great stories where we beat the competition, plenty of media coverage and return on investment ... . Imagine two special advisers to the Prime Minister. One reports every week on media scores and how ... equally important insight from social media tracking and direct interaction with customers. MP surveys ...

Client View - Nick Hindle, McDonald's: Managing the McFightback

07 Apr 2011 | by Nick Hindle, McDonald's

imagery has started appearing in the media. Fourth, you have to communicate differently when trust ... reinforcement and proof of change to all stakeholders in a joined-up way using all media channels. So ... with Fast Food Nation author Eric Schlosser, not in some quiet media backwater, but right at the heart ...

 

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