, through Jam, its social media unit that opened in March. Jam was appointed by Berocca in June to devise a social media strategy for its vitamin and mineral supplement brand. The campaign included sending out ...
. Bayer recently moved its 11m media business for its Consumer Care division from PHD to Mindshare after ...
31 Oct 2008
| by Ben Bold
-level to handle digital media planning and buying for its portfolio of brands, including Berocca, Canesten...Earlier this week, Media Week reported that Bayer had moved its 11m media planning and buying ...
with establishing a digital media strategy for Bayer's brands. This will include social media activity driven by I ...
it was awarded a contract to devise a social media strategy for vitamin and mineral pick-me-up brand Berocca. Jam ...
on the Viral Video Chart, which has enabled Unruly Media to identify and contact influential bloggers ...
as emphasising our key values." Matt Leach, media planning director at The Gate, said: "We have designed a ...
10 Oct 2008
| by Jacquie Bowser
RedEye will track all online media interactions with information based on customer site visits and campaign behaviour. The RedEye Media Mix service allows advertisers to see behind the last click, showing how each component of online campaigns work together and what other media assisted in the sale ...
24 Sep 2008
| by Dan Leahul
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The six-month media deal continues throughout the year ...
The video offers insights into how marketers can generate maximum returns using channels such as social media, email, search and mobile. SpeakersChannel.tv videos feature conference presentation excerpts and backstage speaker interviews covering a range of topics. Watch the video now . ...
11 Jul 2008
| by Jacquie Bowser
The fashion brand will use eC-messenger to send emails to its own database with the aim of increasing deliverability and brand loyalty. Karen Millen has asked eCircle to generate leads through its lead generation website and tasked the ESP with creating media campaigns to drive traffic ...
07 Jul 2008
| by Ed Kemp
to Nielsen Media Research, Lloyds TSB spends 1.5m on digital marketing each year. The bank has increased its ...
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