18 May 2011
| by Ed Owen
still owned by the company s founders. The Microsoft deal corrects this anomaly.
Media and marketing ...
ShortList Media, publisher of free weeklies Stylist and ShortList, is plotting the launch of a...day's email has the space to run a solus advertiser with display copy. Mike Soutar, ShortList Media ...
it stand out from other digital advertising channels. It is unique."
Tim Ewington, ShortList Media co ...
, Emerald Street is designed to work on her PC, laptop, smartphone or tablet."
Last week ShortList Media ...
01 Mar 2011
| by Mark Banham
Misleadlng or false marketing messages placed on company websites and via social media will come...media offerings.
Tom Dunn, digital strategy director at Maxus, agreed that clients have been taking ...
the social media aspect of the regulations, but I think that if clients, their agencies and the ASA keep ...
."
Paul Vassallo, head of digital trading at Media Contacts said the regulations are a hot topic within ...
16 Feb 2011
| by Mark Banham
range of digital media including mobile, web, television, digital out-of-home, tablet, touch, online advertising and social media", according to WPP.
Mark Read, chief executive of WPP Digital, said: "In ...
31 Jan 2011
| by Richard Morris
by Carat s Consumer Connection System (CCS), giving in depth and media actionable lifestyle, attitudinal ...
media revolution - they are active participants within it.
Attitudes to the internet
Looking ...
where media usage is increasingly fragmenting and becoming ever more digitalised, it is clear ...
22 Dec 2010
| by Ed Owen
the rating went up from 67 to 71 points, based on information from the Interactive Media in Retail Group ...
since last year.
While many retailers are investing heavily in social media and mobile websites or apps, a relatively small number of shoppers were influenced by social media or used their mobile phones ...
Brands are failing to use social media in combination with email marketing effectively, according...The digital marketing company s report, conducted with Mediacom Science, analysed responses from more than 1,000 UK consumers to reveal how they interact with brands via social media and email ...
of eCircle, said: "When effectively integrated, social media and email can create a potent combination ...
The new Yahoo! Mail, currently in beta, will identify words, links, people and subjects from users' emails and use the data to serve relevant advertising. Users can opt out of the ad service using its ad interest manager tool.
A key feature of the new service is its social media capability. Users can ...
11 Oct 2010
| by Christian Schmalzl
The media landscape is changing faster than ever, and brands need to have strategies in place...The pace of media change is increasing. Everyday there s a new platform, a new way for brands ...
consumers spend with tried and trusted advertising media such as TV, print and radio.
In the UK, MediaCom ...
elements:
A comparable media currency: You have to know how this new opportunity compares to what you ...
11 Oct 2010
| by Catherine Borrel
as an advertising medium and the secure position that it now commands in the media mix.
At 4%, the UK s growth ...
27% share of all that is spent on advertising in the UK (using WARC valuation for main media only ...
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