In light of social media's prevalence, it would be easy to write off email, but both channels...media age. Traditionally, email was a relatively private and personal communications channel, with the content of messages aimed primarily at customers on the marketing database, but social media has changed ...
Anything that increases the reach of email marketing is probably good news for marketers, but social media ...
As Spotify is crowned the top online supplier in the IPA Online Media Survey, Media Week looks...Spotify, the online music service, has emerged from the IPA Online Media Owner survey in pole position with an 83.5% score beating four-year winner Specific Media that has held first place since 2008 ...
resolution, ease of contact, client/media agency partnership and mid campaign support) and Tribal Fusion ...
, praised it for its innovative approach to using new media.
"Faced with low recognition results ...
25 Jan 2007
may not be as sexy as TV or some of the other online media, but if you re smart you can use it to make ...
17 Jan 2007
The only certainty within the shifting media landscape right now is the rate of change itself. Evidence of this is everywhere, less than 30 days into the New Year. For example in the UK, Channel 4 has just announced it s linking up with Sony PlayStation Portable to offer Big Brother on the go ...
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