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Think BR: Dial room service to reach business travellers

, media director at Acentic Media....this year. According to digital media company Captivate Network, business travel amongst affluent ... of traditional media. While outdoor, and particularly digital out of home (DOOH), is being seen ... watch far more TV in their hotel room than at home. According to Nielsen s On Location Media Survey ...

Think BR: Brands and bands enhance the customer experience

, underpinning its effortlessly cool vibe. Delivering store music content via social media platforms is also ... the brand and interact with it over social media and if a cappuccino is part of the mix, all the better ...

Think BR: Advertisers hold firm in face of global challenges

the record 727 pages from 2007). Other media also indicate that we can be similarly optimistic about early 2012 in Europe. TV slots in Q4/early 2012 for Germany s leading media vendors are 96-98% sold out ... , and keeping up to date with media inflation: where is the real price benchmark and who is the right partner ...

Think BR: The Olympics are coming... so sling yer 'ook

officers new powers to deal with ambush marketing, writes Geraint Lloyd-Taylor, media law specialist...their seats for the game, and the ladies were soon enjoying the full glare of the media spotlight ... Republic posted. Geraint Lloyd-Taylor is an associate in the Media, Brands and Technology department ...

Top 10 bloopers to avoid in interviews

Q I worked for a media buying company for 12 years, having joined straight after leaving college...However, I have since returned to the UK and found there are very few vacancies in the world of media. Surprisingly, having sent my CV to a number of agencies, I now have my first job interview coming up next week. Being a little rusty when it comes to interview technique, I was wondering what sort ...

When two into one is your best bet

Q:I was lucky enough to get my company to send me to the Media 360 conference and must admit I had...entertaining senior people in the hope they might one day offer me a job. As they are in media, and at a ... as legitimate business expenses? A: I have heard through the grapevine that Media Week has been offered a CD Rom that contains all the expenses of everyone who stayed at the hotel where the Media 360 ...

Media must stay positive and find spots of optimism

If there's a Holy Grail that everyone in media keeps coming back to it is the subject of making...media guru himself, Rupert Murdoch, is mooting the charging of access to online content at one of his ... for the death of media as we know it - or be proactive and positive and look for the bright spots of optimism ... that will be picked up and run with. Steve Barrett is editor of Media Week, steve.barrett@haymarket.com www.mediaweek.co.uk/stevebarrettblog ...

Media must not let rising stars slip through the net

to attracting the brightest people into commercial media and retaining them within the industry once they have...to drive on. And media businesses need to keep doing all they can to sell the careers on offer and encourage the best talent into our industry. That's where Media Week's 30 under 30 initiative comes in. Launching this week (see page 22), the competition is open to anyone in a media agency, media owner ...

Quit now to avoid regrets later

Q: I work in media sales and am finding things particularly difficult at work right now. As a...Although I am happy working in media, I am beginning to feel the area I work in is going to get harder in the tough economic climate, as it is not a primary choice for most media buyers. In fact, it's not even their second or third choice either. While I like the product I am selling, the problem ...

Advertisers can exploit multi-platform TV viewing habits

currency and one live audience research panel across the media industry - but that's a column for another ...

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