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Think BR: Dial room service to reach business travellers

, media director at Acentic Media....this year. According to digital media company Captivate Network, business travel amongst affluent ... of traditional media. While outdoor, and particularly digital out of home (DOOH), is being seen ... watch far more TV in their hotel room than at home. According to Nielsen s On Location Media Survey ...

Think BR: Brands and bands enhance the customer experience

, underpinning its effortlessly cool vibe. Delivering store music content via social media platforms is also ... the brand and interact with it over social media and if a cappuccino is part of the mix, all the better ...

Think BR: Advertisers hold firm in face of global challenges

the record 727 pages from 2007). Other media also indicate that we can be similarly optimistic about early 2012 in Europe. TV slots in Q4/early 2012 for Germany s leading media vendors are 96-98% sold out ... , and keeping up to date with media inflation: where is the real price benchmark and who is the right partner ...

Think BR: The Olympics are coming... so sling yer 'ook

officers new powers to deal with ambush marketing, writes Geraint Lloyd-Taylor, media law specialist...their seats for the game, and the ladies were soon enjoying the full glare of the media spotlight ... Republic posted. Geraint Lloyd-Taylor is an associate in the Media, Brands and Technology department ...

Bellwether reports spending up for first time in ten quarters

, the findings show that conventional advertising has now also turned the corner." Andy Viner, head of media ...

Be Broadband launches campaign on pizza boxes

Booked through Look Media, the test campaign involves normal pizza boxes being converted into a ... users from heavy gamers to advertising, design and media professionals, because it does not slow down their download speeds to save capacity. This is the first time Be Broadband has used Look Media s Pizzaboxx ...

Coathanger advertising company sets up in Europe

LONDON - Hanger Network, a media company which has turned coathangers used by dry-cleaning outlets

Paramount pushes No Country for Old Men with Xfm promotion

was conceived and negotiated by Gcap Media s Hannah Freeman and Mediaedge:cia s James Dennis and Ian Stevens. Steve Hunt, head of media at Paramount Pictures, said: Using Xfm for No Country For Old Men allowed ...

UK adspend growth reliant on digital investment

entirely responsible for the growth, according to a forecast by media agency Carat, while a separate...advertising is likely to remain flat throughout the year. In published media, national newspapers are expected ... de Nardis, CEO of Aegis Media, said: Looking beyond individual country trends, the global picture ... GDP. But while digital continues to outpace all other media in every corner of the world ...

WPP's Sorrell moves up in The Sunday Times Rich List

The Sunday Times Rich List ranked Sorrell as the 608th wealthiest person in the UK, climbing 72 places from 680th in 2006. Richard Desmond, owner of Express Newspapers, has come top among media ... in the media and advertising sector at 205th with a 387m fortune. AB Kinnevik s portfolio includes the Metro ...

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