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for London (Agency: M C Saatchi) Highly Commended Bepanthen (Agency: JWT London) SOCIAL MEDIA ... Winner Hotels.com (Agency: Fetch Media) Highly Commended ASOS ECOMMERCE Winner ... Pepper (Agencies: Zone) Highly Commended Hotels.com (Agency: Fetch Media) YOUNG MARKETER ...
media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ... Maille - Unilever Rachel s Yoghurt (Rachel s Organic) Haygarth Social media marketing ... /Fallon Dynamo: Magician Impossible (Watch) Five by Five Hotels.com Android and IOS App Fetch Media ...
Overshare Mass-sharing in the social-media age is bringing new meaning to the term 'information overload ... not value Trust, authenticity and values are key to success in 2012 as the dominance of social media ... and show their values to consumers. Mass customisation In the social-media age, consumers ...
took the brand experience beyond the spot and opened up the opportunities presented by social media ...
tool is hardly new, but the pace of change in the media landscape has forced brand-owners to give the idea fresh thought. The rise of social media means that consumers can affect an organisation ...
