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Surprisingly few teenagers addicted to social networks, new research shows

A report published by Forrester looking at the media habits of 12- to 17-year-olds in the European Union found that teenagers said they spent an average of 10.3 hours a week watching television, compared with 9.1 hours surfing the internet for personal reasons. Both activities, however, trailed behind ...

Marketing names VCCP as Creative Agency of the Year

Agency of the Year 2009, while Mediaedge:cia (MEC) scooped Media Agency of the Year for the third time

Aegis reports 1% revenue rise but remains downbeat

On an organic growth basis, and taking account of currency movements and acquisitions, revenues fell by 10.8%. In its latest financial update the media buying and market research company said ... programme, which began in March. So far this year Aegis Media has won net new business worth $2.4bn ...

Marketing to engage today's digitally-savvy youth market

social media, creating viral content and getting the tone right to interact credibly with the youth ...

Trading Places (13 Nov): This week's people moves in advertising, digital, marketing and media

and media with Media Brands' Graham Duff and the 'M' in HMDG's Al Moseley stepping down as Google's Bruce..., Asia-Pacific and the West Coast of the US. ( Brand Republic ) Media Square , owner of agencies ... . Fulford joins the digital media agency from Tullo Marshall Warren , where he was group planning and intelligence director. ( Media Week ) The Association of Online Publishers has appointed FT.com's head ...

Former Accenture partner joins Nunwood to lead strategy

of the media consultancy Media Audits. At Accenture he worked with the management teams from many of the world ...

Online reviews key to purchase decisions

A survey by PR agency Weber Shandwick of 1,021 UK consumers found that 26% cited online advocacy as having the most influence on their purchase decisions, above friends and family at 20%. Older media was cited by 23%, combining 12% for newspapers and magazines and 11% for TV and radio. Brand websites were ...

Moody Britain: Putting Britain back together

and the media, but have a positive attitude to retaking control of their lives....in a media that many feel should share the blame for the country's woes. The maxim that fear of failure ... , politicians and the media, the public is in a less than buoyant mood. While various pundits have continued ... media context of rolling news channels and an unprecedented fixation with the internet. The limitless ...

Initiative brings brands together online to collaborate on product innovations

LONDON - NESTA, the UK innovation body, strategic consultancy Sense Worldwide and media owner

Mark Ritson on Branding: The six core skills needed to be a great marketer

. How did you do? Mark Ritson, PPA columnist of the year (business media), is an associate professor ...

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