for London (Agency: M C Saatchi)
Highly Commended Bepanthen (Agency: JWT London)
SOCIAL MEDIA ...
Winner Hotels.com (Agency: Fetch Media)
Highly Commended ASOS
ECOMMERCE
Winner ...
Pepper (Agencies: Zone)
Highly Commended Hotels.com (Agency: Fetch Media)
YOUNG MARKETER ...
01 May 2012
| by Kim Benjamin
media marketing for its Lynx Excite campaign.
ASOS, British Gas, McDonald s and John Lewis have ...
Maille - Unilever
Rachel s Yoghurt (Rachel s Organic) Haygarth
Social media marketing ...
/Fallon
Dynamo: Magician Impossible (Watch) Five by Five
Hotels.com Android and IOS App Fetch Media ...
Overshare
Mass-sharing in the social-media age is bringing new meaning to the term 'information overload ...
not value
Trust, authenticity and values are key to success in 2012 as the dominance of social media ...
and show their values to consumers.
Mass customisation
In the social-media age, consumers ...
01 Feb 2011
| by Staff
took the brand experience beyond the spot and opened up the opportunities presented by social media ...
. How did you do? Mark Ritson, PPA columnist of the year (business media), is an associate professor ...
11 Sep 2009
| by Mary Cowlett
for organisations to silo research internally, and view marketing and brand data in isolation from social media ...
're exploring.'
Others are borrowing social media techniques. In June 2008, newspaper publisher Mirror Group ...
involves about 1000 of the newspapers' readers in an interactive dialogue that complements the media group ...