to qualitative techniques, but things such as social media do provide a more immediate temperature gauge and can ... this idea into practice by combining TNS data with social-media monitoring to create an outreach programme ... , it is also developing a tool to tie its social-media monitoring more closely to its customer satisfaction ...
Figures from the Interactive Media In Retail Group (IMRG) show UK shoppers spent 4.3bn online in January, up just 5% year on year. Monthly growth dropped 22% from December 2009 to January 2010 as indebted consumers began to rein in their festive spending. The biggest monthly slowdown since records ...
marketing companies, Media Square from today, said: "With immediate effect, Stephan Shakespeare, the co ...
joined BARB from Zenith Media where he was head of research. Before that, he was production audience ... aspects of the media industry from support of media planning and buying to analysing and interpreting ...
than 84% plan to include social media into their email programs in the coming year, and 38% will add ...
A report published by Forrester looking at the media habits of 12- to 17-year-olds in the European Union found that teenagers said they spent an average of 10.3 hours a week watching television, compared with 9.1 hours surfing the internet for personal reasons. Both activities, however, trailed behind ...
Agency of the Year 2009, while Mediaedge:cia (MEC) scooped Media Agency of the Year for the third time
On an organic growth basis, and taking account of currency movements and acquisitions, revenues fell by 10.8%. In its latest financial update the media buying and market research company said ... programme, which began in March. So far this year Aegis Media has won net new business worth $2.4bn ...
social media, creating viral content and getting the tone right to interact credibly with the youth ...
and media with Media Brands' Graham Duff and the 'M' in HMDG's Al Moseley stepping down as Google's Bruce..., Asia-Pacific and the West Coast of the US. ( Brand Republic ) Media Square , owner of agencies ... . Fulford joins the digital media agency from Tullo Marshall Warren , where he was group planning and intelligence director. ( Media Week ) The Association of Online Publishers has appointed FT.com's head ...
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