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Marketing gears up to unveil Agency of the Year 2012 winners

Firefish Hall Partners Incite Mesh Planning Millward Brown Media Carat Manning Gottlieb OMD ...

Advertising Effectiveness: the long and short of it

Inglis, marketing director at John Lewis; Marie Oldham, chief strategy officer at MPG Media Contacts ... Field; Marie Oldham, Chief Strategy Officer at MPG Media Contacts; and Neil Mortensen, Thinkbox ...

Free Time Out hits three-month circulation target in first month

. One source close to Time Out has told Media Week that the magazine could seek to significantly ramp up ...

Marketing unveils its Agency of the Year 2012 shortlists

Brainjuicer Firefish Hall Partners Incite Mesh Planning Millward Brown Media Carat Manning ...

Children spend as much time surfing the net as watching TV says Ofcom

as they do watching TV, a first for this group, according to a new report on children's media habits from...The report, 'Children and parents: media use and attitudes report 2012', found that 12- to 15-year-olds spend an estimated 17 hours a week on each activity. In addition, the report indicated this age group ... in internet use, TV remained the media activity that most children in all age groups said they do almost every ...

McDonald's wins Grand Prix at Marketing Society Awards for Excellence 2012

for London (Agency: M C Saatchi) Highly Commended Bepanthen (Agency: JWT London) SOCIAL MEDIA ... Winner Hotels.com (Agency: Fetch Media) Highly Commended ASOS ECOMMERCE Winner ... Pepper (Agencies: Zone) Highly Commended Hotels.com (Agency: Fetch Media) YOUNG MARKETER ...

Unilever tops 2012 Marketing Society Awards nominations

media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ... Maille - Unilever Rachel s Yoghurt (Rachel s Organic) Haygarth Social media marketing ... /Fallon Dynamo: Magician Impossible (Watch) Five by Five Hotels.com Android and IOS App Fetch Media ...

Interactive: Twelve ideas for 2012

Overshare Mass-sharing in the social-media age is bringing new meaning to the term 'information overload ... not value Trust, authenticity and values are key to success in 2012 as the dominance of social media ... and show their values to consumers. Mass customisation In the social-media age, consumers ...

Consumers use technology to filter relationships with brands, says report

, when and through which media channels they want it". While 82% of consumers said they felt in control ... through social media. Marketers were, however, cautious about using these channels, estimating 5 ...

Gap between advertised and actual broadband speeds widens

by the Advertising Standards Authority (ASA) within the last year. In the past four weeks alone, Virgin Media has ... /s. The broadband market is fiercely competitive and broadband provider Virgin Media has been vocal in its desire ... .4Mbit/s slower. The service that performed closest to its "up to" speed was Virgin Media s "up to" 30 ...

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