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to qualitative techniques, but things such as social media do provide a more immediate temperature gauge and can ... this idea into practice by combining TNS data with social-media monitoring to create an outreach programme ... , it is also developing a tool to tie its social-media monitoring more closely to its customer satisfaction ...
that would have read or watched the mentions of a brand within media coverage) and favourability (via focus ... on two national titles with the highest media consumption within our customer base. We also set a target ...
that the tool is being shared with external media partners. This idea of making research work harder ... is to significantly shift its competitive profile away from traditional media and advertising to become a more ... of its audiences to advertisers, A&N Media set up two online panels of 2500 respondents who fit ...
have to approach clients' media or digital agencies to tag online ads or microsites in advance,' says ... % to 22%, awareness levels are comparable to mainstream media exposure,' says TNS head of branding ...
Sales of consumer data, like every other media, bar digital, are suffering in the downturn ... advertising sold on emails sent to those lists by the media owner. 'The quality of email lists for rent can ... ' customers.' Digital list broker Mailtrack Media sources e-data from car insurers on behalf of client ...
Ad-funded mobile operator Blyk is setting up what it claims is the UK's biggest youth mobile research panel.
Mayonnaise is not a product typically associated with media furores. In a health-conscious climate, it may struggle to avoid a 'red light' on its labels because of its high fat content, but that would normally be the worst of it. Not so for Heinz earlier this year, when a TV ad for its Deli Mayo showed one ...
media such as television. 'I would argue that most brands are investing more heavily in shopper market ...
The speed at which super-markets have responded to the economic downturn with value offers has meant that they are now more trusted than the media, banks, airlines and politicians, according to McCann Erickson's latest Moodier Britain survey. The latest phase of the research, carried out on 1028 ...
TV adspend in the UK is expected to drop by 30% in real terms between 2007 and 2010, according to Enders Analysis. It is forecast to have dipped to £3.3bn this year, down from £3.5bn in 2007.
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