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Helen Edwards: research industry guilty of hyping dubious data

23 Jan 2013 | by Helen Edwards

on an already softened-up food industry. The story was gleefully seized upon by media across the globe ...

Marketing gears up to unveil Agency of the Year 2012 winners

07 Dec 2012 | by Gemma Charles

Firefish Hall Partners Incite Mesh Planning Millward Brown Media Carat Manning Gottlieb OMD ...

Marketing unveils its Agency of the Year 2012 shortlists

21 Nov 2012 | by Gemma Charles

Brainjuicer Firefish Hall Partners Incite Mesh Planning Millward Brown Media Carat Manning ...

Time to stop mothering women

05 Oct 2012 | by Suzy Bashford

media can spread the word if a product hits the right spot with modern mothers. Yet few brands are getting it right, according to Kraft's vice-president of global media and consumer engagement, Bonin Bough ... . Plugged-in parents Mums are shunning traditional media to get instantly updated advice on caring ...

Warning: there really is no such thing as a free lunch

23 Jul 2012 | by Roger Sant, Maritz Research Europe

Surveys and social-media intelligence both have strengths, but combining them yields the best data....? There are clear advantages to using social-media intelligence (SMI) to gain insights, but we also need to be aware of the compromises that this brings. Comparing survey research with social-media intelligence To look ... dealerships) and incentivise them accordingly. Finally, survey data is independent, whereas social-media ...

Greater Insight Roundtable: Diving deeper for real pearls of wisdom

23 Jul 2012 | by Jane Bainbridge

Market research in today's climate is a complex business. The internet and rise of social media ... work with media agencies because they have the capability to turn the insights into interactive ... . Is there a point where you can get too much information from the consumer? Sant : Social media is useful ...

Make or break time for the market research industry

15 Jun 2012 | by Alan Mitchell

of 'traditional' research. Since then, data sources have continued to spring up: web analytics, social-media ... . She argues that social-media listening is actually changing consumer behaviours and expectations ... correlation between social-media buzz and commercial impact. 'Not every new data source is a good one,' he ...

McDonald's wins Grand Prix at Marketing Society Awards for Excellence 2012

12 Jun 2012 | by Alex Brownsell

for London (Agency: M C Saatchi) Highly Commended Bepanthen (Agency: JWT London) SOCIAL MEDIA ... Winner Hotels.com (Agency: Fetch Media) Highly Commended ASOS ECOMMERCE Winner ... Pepper (Agencies: Zone) Highly Commended Hotels.com (Agency: Fetch Media) YOUNG MARKETER ...

Noelle McElhatton: Forget austerity. 'Agile' is the new 'a' word for marketers

22 May 2012 | by Noelle McElhatton

expect shorter, more flexible contracts and there will be less reliance on paid media. The plan ... , traditional media like outdoor, TV and direct are still in favour for reaching certain demographics ... to social media, retailer power and globalisation. The brand managers that populate her team today need ...

Unilever tops 2012 Marketing Society Awards nominations

01 May 2012 | by Kim Benjamin

media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ... Maille - Unilever Rachel s Yoghurt (Rachel s Organic) Haygarth Social media marketing ... /Fallon Dynamo: Magician Impossible (Watch) Five by Five Hotels.com Android and IOS App Fetch Media ...

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