18 Oct 2001
| by MARK KLEINMAN
, the incumbent on BoS' above-the-line business.
Media buying, handled by Zenith, is also unaffected ...
16 Oct 2001
| by Staff,
confirms the entertainment and media sectors among the worst hit, with budget cuts being most common. Also ...
budgets was reported for media adspend.
Bruce Haines, president of the IPA, said, "Behind these figures lies a complex picture -- a fundamental change in media mix, a certain amount of caution, a ...
04 Oct 2001
| by MARK KLEINMAN
services.
The DM review follows a pitch two months ago for IF's media planning and
buying account, worth an estimated 20m.
Booth Lockett Makin picked up the task after a contest against Media ...
03 Oct 2001
| by Mark Kleinman,
follows a pitch two months ago for IF's media planning and buying account, worth an estimated 20m.
Booth Lockett Makin picked up the task after a contest against Media Planning Group and CIA Scotland ...
14 Sep 2001
| by IAN DARBY
for AXA Sun Life Direct. It follows a
media review last year that saw AXA Sun Life Direct's media ...
29 Jun 2001
| by IAN DARBY
's
agency search service.
Last year, media for AXA Sun Life Direct was consolidated into Optimum ...
28 Jun 2001
| by SUZY BASHFORD
with
Freeserve, calling on Freeserve's agency Clever Media to work on a
project basis.
WPP-owned Clever Media was behind its branding and below-the-line work
at launch. DM is deemed more appropriate ...
28 Jun 2001
| by SUZY BASHFORD
with
Freeserve, calling on Freeserve's agency Clever Media to work on a
project basis.
WPP-owned Clever Media was behind its branding and below-the-line work
at launch. DM is deemed more appropriate ...
25 May 2001
| by IAN DARBY
creative or its media
account, which is held by New PHD.
Claydon Heeley has also run direct ...
25 May 2001
| by IAN DARBY
creative or its media
account, which is held by New PHD.
Claydon Heeley has also run direct ...