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Reader's Digest chief Spratling quits

07 Jul 2010 | by Daniel Farey-Jones

Spratling is to take time out over the next few months, but declared an interest in taking on another management role at another media company. Vivat Direct, the new company housing Reader's Digest UK, plans to put an interim chief executive in place, while Spratling will be available to help ...

Agencies line up for Barclays DM review

01 Jul 2010 | by Matt Williams

overseen by Dare. Walker Media is the incumbent on all of Barclays media planning and buying business ...

What Next in Digital?

28 Jun 2010 | by Suzanne Bidlake

, managing director, O2 Media Howard Scott , digital marketing director, Sequence Matt Dyke , founding ... solutions), Haymarket Brand Media Read the intro Matt Dyke and Kevin Sutherland, AnalogFolk ... spend millions on a five-minute ad. But when there's nothing left for media, they say: 'Put ...

Digital's future is in the past

25 Jun 2010 | by Richard Baker, Howard Scott and Mark Johnson, Sequence

Remind yourself of your brand fundamentals before getting swept along by the social media tide...man of legendary rhetoric, armed with a BlackBerry firing out Tweets. Social media is that big a ... . Make no mistake: social media is huge and will continue to be. ComScore has reported that Twitter grew ... : "Social media: as you can see, we're learning as we go." Aren't we all to some degree? In addition ...

Confessions of an internet adman

25 Jun 2010 | by Norm Johnston, Mindshare

The lines between 'old' and new media are about to become blurred, with TV primed to sit...TV than any other media channel - 10.3 hours a week. UK Barb data indicates that we are watching one ... , according to Sky. Perhaps more importantly, media consumption is no longer a zero-sum situation. A few ... and new media: TV programmes are the number-one discussed topic on Facebook. So TV viewing is alive ...

The art of serial brand arson

25 Jun 2010 | by James Devon and Graham Kerr, MBA

stands for. (At the same time it has, of course, rocked the media world to its core as people start to bypass paid-for media channels.) With the nature of the internet, it's not possible to predict what ... lots of small media ideas. Hold on a minute. So in this allegedly new model, the communication idea ...

Start small, aim big

25 Jun 2010 | by Adam Graham and Zaid Al-Zaidy, Saint@RKCR/Y&R

media. Another example is our work for the Home Office. "It doesn't have to happen" is a campaign ... Dreads went on to give interviews in the national media, thus spreading the "It Doesn't Have To Happen ... generate its own large-scale momentum and following without the luxury of huge media budgets. - Adam ...

The Social Experience Economy

25 Jun 2010 | by Matt Dyke and Kevin Sutherland, AnalogFolk

on their own web properties and in promotional areas on third-party media sites. Social shopping experiences ... collaboration between a team comprising strategist, social media planner, technologist, user experience designer ...

Generation why?

25 Jun 2010 | by Jim Moffatt and James Temple, R/GA London

with zero media spend, you'd think he was mad. Rage against the music machine ... The ability to create ...

End of 'digital' road

25 Jun 2010 | by Martin Bailie, glue Isobar

. The almost total digitisation of commerce, content, media channels, customer service, R D, research ...

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