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Targeting students - the potential for brands

the branding right is vital in this market, writes Kantar Media's Alice Dunn....-term brand loyalty. The latest insight from Kantar Media s TGI survey shows 1.7 million adults aged 18 ... , Kantar Media ...

Moody Britain 2010: Putting the pieces back together

. Toxic media There is often an assumption that the youngest group in society, having grown up with ubiquitous, always-on media, is less inclined to feel overwhelmed and influenced ... that the media s influence on events, such as the recession, is neither small nor benign. When asked did ...

 

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