at Virgin Records, taught me right from the off the absolute importance of media and journalist relations ...
and internal and external stakeholders. The ability to pitch well and talk to media confidently. These are what ...
Marketing directors do not rate the role of PR in managing social media, with less than one...-Kidz, said: Clearly a number of marketers believe social media are technical tools or an extension ...
cent thought the in-house PR team should manage company social media policy including Twitter ...
. Twenty-nine per cent of respondents said they planned to invest more in social media during the next year ...
social media sites.
The game was developed exclusively to download for the PlayStation Network, where ...
-Muir added that Seed had already begun drip- feeding information to the media ahead of the large scale PR ...
, if they make a song and dance of it, they will fan the flames further.
But the world s media ...
for using digital media to develop the brand at a conference in January....media promotion such as via Twitter and Facebook.
'I've never tweeted in my life and wouldn't know ...
, in 1995, as a private members' club for those in film, media and creative industries. The Group has since ...
18 Nov 2010
| by Matt Bright, Open Road
Corporate comms teams must start taking social media more seriously and up their digital game....on, has this happened? Up to a point. Social media are now facts of everyday life for billions. Some ...
teams need to start taking social media more seriously and up their digital game. The first step is to understand why corporate comms is so often behind the curve on digital and social media, particularly when ...
18 Nov 2010
| by Russell Goldsmith, markettiers4DC Group
Don't let your brand display a split personality to customers in the social media space....line to be considered carefully by PROs aiming to use social media to elevate their brand to an iconic ...
in the social media space: 'Don't make them angry, you might not like them when they're angry.'
Views ...
' and 96 comments.
Russell Goldsmith is digital and social media director at markettiers4dc Group ...
18 Nov 2010
| by Suzy Bashford
media feeds. But are PROs ready to keep up with the demand for content? Suzy Bashford reports....site.' Nevertheless, even if your resources are limited, he believes that 'ignoring social media ...
the organisation's social media strategy?
Many companies are in the throes of working out how they will integrate social media into their organisation. That means there is a fair amount of in-fighting going ...
18 Nov 2010
| by Anthony Silverman, Maitland
Clients regularly tell me that the impact of the changing nature of the media and the shift ...
are that cover them. They also fear somebody will use social media tools to wreak havoc with their corporate ...
media tools has been staggering, but that does not mean that entire comms strategies need to be tossed ...
to remove filters