19 Nov 1998
| by STEVE BELL
Consultancy and
an online campaign by AKQA.
Mediapolis was responsible for media planning and buying ...
24 Sep 1998
| by TIM AMBLER
15 years ago: Oxo puts pounds 5m behind J Walter Thompson s new
family campaign which it describes as a soap opera for the 80s .
10 years ago: A leaked Nestle document shows that UK advertisers have
been talking about banding together to fend off the threat of
centralised media buying ...
27 Aug 1998
| by FRAN LITTLEWOOD
, perhaps at
the expense of some traditional media. But for the most part it will, at
least in the short ...
- if you re
on the train you need a paper-based product, you can t surf the web.
Media monitor ...
inserts Source: MMS Media Log
Net circulation to August 98
Magazine ...
27 Aug 1998
| by FRAN LITTLEWOOD
of the PR in
media terms worldwide hit dollars 35m (pounds 21m). But Apple needs to
reach out to a wider ...
reality .
The company, which has a pounds 1.6bn global media spend, is driving a
consistent ...
advertising campaigns to SMEs is
that the media is very large and can get very expensive very quickly ...
Source s range of shampoos, bath foams
and shower gels. Media buying for the campaign, which will roll...Source s range of shampoos, bath foams
and shower gels. Media buying for the campaign, which will roll out
across the country from September, is by the Media Business. Three
commercials ...
Airways is launching a single media sales operation to handle
all its in-flight media. BA Media is being ...
. - Marketing
Capital Radio has re-appointed Unity as its media and communications
strategist across ...
per cent shareholding in
the Media Solutions Group. Media Solutions in London and CIA Media ...
18 Jun 1998
| by DANNY ROGERS
the very
best .
Lloyds TSB has released a shortlist for its pounds 30m combined media
business ...
include Rita Clifton of
Interbrand, Christine Walker of Walker Media, Wendy Lanhin of Channel 4 ...
.
Last week s Marketing editorial said that Western Media was part of
Omnicom. This is wrong ...