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Microsoft pre-Christmas ad campaign

Consultancy and an online campaign by AKQA. Mediapolis was responsible for media planning and buying ...

MARKETING MIX: That was the week that was

15 years ago: Oxo puts pounds 5m behind J Walter Thompson s new family campaign which it describes as a soap opera for the 80s . 10 years ago: A leaked Nestle document shows that UK advertisers have been talking about banding together to fend off the threat of centralised media buying ...

BUSINESS TO BUSINESS: Print options - As the IT industry strengthens globally and strategically, new IT titles are competing for market share. Fran Littlewood reports

, perhaps at the expense of some traditional media. But for the most part it will, at least in the short ... - if you re on the train you need a paper-based product, you can t surf the web. Media monitor ... inserts Source: MMS Media Log Net circulation to August 98 Magazine ...

BUSINESS-TO-BUSINESS IT: Direct connections - Direct sales, branding, PR and the internet are transforming marketing in business-to-business IT. Fran Littlewood reports

of the PR in media terms worldwide hit dollars 35m (pounds 21m). But Apple needs to reach out to a wider ... reality . The company, which has a pounds 1.6bn global media spend, is driving a consistent ... advertising campaigns to SMEs is that the media is very large and can get very expensive very quickly ...

HOTLINE

Source s range of shampoos, bath foams and shower gels. Media buying for the campaign, which will roll...Source s range of shampoos, bath foams and shower gels. Media buying for the campaign, which will roll out across the country from September, is by the Media Business. Three commercials ... Airways is launching a single media sales operation to handle all its in-flight media. BA Media is being ...

REVIEW: Marketing and advertising news in this week’s press

. - Marketing Capital Radio has re-appointed Unity as its media and communications strategist across ... per cent shareholding in the Media Solutions Group. Media Solutions in London and CIA Media ...

STOP PRESS

the very best . Lloyds TSB has released a shortlist for its pounds 30m combined media business ... include Rita Clifton of Interbrand, Christine Walker of Walker Media, Wendy Lanhin of Channel 4 ... . Last week s Marketing editorial said that Western Media was part of Omnicom. This is wrong ...

 

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