Brands are a big problem in the overcrowded new-media world. Consumers are faced with thousands ... . The danger of the meaningless new-media brand is not confined to e-commerce. It's also a trap waiting ... , Swordfish, Fish, Oyster, Fortune Cookie, Snow Valley and Green Cathedral. No wonder choosing a new-media ...
. But expanding media isn t as simple as just piling up audience numbers. According to Starcom Motive s group director, Peter Edwards (a winner of the Grand Prix at last year s Campaign media awards ...
t deny that it was a particularly clever example of product placement given the guaranteed media ... the opportunity of a mass-media moment to promote The Mirror brand ...
. Thomas remains with the group as director of RSMB, the media research company. Thomas became chief ... . The ads are by Finish s agency Roose & Partners with media through BMP OMD. ...
. Cox is well placed to deal with the media, having begun her career in publishing with The Guardian ...
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